Brand Brag! Foursquare Studio

We’re excited to introduce you to Courtney of Foursquare Studio!

 

Tell us a bit about how you got started with your business / blog / venture that we branded.

A few years ago I created tag collections for each of my children. It was a fun way to display their birthdate, baby picture, and facts about their birth– almost like a scrapbook I could hang on the wall. I started coming up with more themes for the collections and giving them to gifts as friends and family. Because I got so much positive feedback, I decided to open an Etsy shop.

What products or services do you offer?

I create mixed media tag collections mounted in shadow box frames. I have created tag collections for Christmas, birthdays, new babies, weddings, cities, sports teams, and schools. Each tag tells a small “story” about the overall theme using paper and other embellishments. It is a great way for people to display their passions and accomplishments.

What’s the best advice you have for someone that is interested in doing something similar to you?

The best advice I could give would be to have patience. I opened up my Etsy shop months ago and am still trying to build my brand, increase my inventory, and style and shoot photographs of my product. Going through a new creative process takes time, especially if you have other commitments you are also trying to balance. I don’t get to work on this endeavor nearly as often as I would like to, but I try not to beat myself up about it. Every opportunity I get to spend building my business is a day I move a little further ahead and learn a little more.

Tell our readers a bit about the branding process!

Although I have a marketing background, I really struggled with branding my own business. (Doctors make the worst patients…) I wanted a fresh, modern look while staying true to my creative visions for my artwork. I discovered Autumn Lane through a Facebook ad campaign and really liked the style of their pre-made logos. When I also discovered they did custom work, I decided to spend the extra money and have them work with me directly. Lily began by having me create a shared vision board on Pinterest which was a really great exercise for me to go through. I also had to complete a very extensive questionnaire. Based on that information, Lily sent me several logo options that she had created. That was, hands down, the most difficult decision. It took me several weeks and a couple of revisions to decide which one to finally go with. Once I had my logo, the rest of the process was pretty easy. I finally had a brand “style”, complete with colors and fonts, so I was able to narrow down things like business cards quickly.

While my tag collections are handmade, I didn’t want my brand to look that way too! I think more customers will be drawn to the professional appearance I now have on Etsy and Facebook. Creating these tag collections takes time, and my price point is a reflection of that. It is important for me to attract a customer base who can understand and appreciate my work. I believe this new look will do that. My online presence is the face of my business and I want to make sure I have the sharpest, most eye-catching branding I possibly can.

What does the future hold for you?

I have been asked to participate in a few area craft shows next year. I have also been asked by my city to create the official “welcome gifts” for new business who come to our area. Ideally, I would love to find more time to devote to this so that I can build up my inventory and create new ideas.

Check out Courtney’s Etsy shop, or drop her a line if you have any questions about her offerings: foursqstudio@gmail.com

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Brand Brag: Anchored Grace Boutique

We’re excited to introduce you to Brandee, the gal behind Anchored Grace Boutique!

Tell us a bit about how you got started with your business / blog / venture that we branded.

This new logo is being used to rebrand my already existing business. I started as a LuLaRoe consultant almost 2 years ago and this year decided to rebrand myself so that I would stand out from other LuLaRoe consultants.

What products or services do you offer?

I sell LuLaRoe, women’s and children’s clothing, on-line and in my home boutique.

What’s the best advice you have for someone that is interested in doing something similar to you?

Be prepared to work hard, stay abreast of fashion trends and have fun! This business is a great way to make new friends and express your creativity.

Tell our readers a bit about the branding process!

The team at Autumn Lane Paperie was so amazing to work with. They made the process very simple the whole way through. I would recommend thinking your brand through before you start. I had a general idea of what I wanted and that made the process go quickly.

What does the future hold for you?

I’m going to use this new branding materials to elevate my business to the next level!

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Nikki Miller Photography

We’re excited to introduce you to Nikki Miller Photography’s new brand!

Tell us a bit about how you got started with your business / blog / venture that we branded.

When my first son was born I bought a “nice” camera and took a small “mommy and her camera” class. What started as a hobby became a lifeline after my second son was born and I was diagnosed with postpartum depression. I used photography to help gain perspective, literally and figuratively. Spending time with other families helped me appreciate mine even more, and now I am proud to show my clients their love through my lens!

 

What products or services do you offer?

I offer family photography services, from engagement to maternity to newborn and beyond. I help style and coordinate your session to help you look your best, but still like YOU (not a Pinterest version of you!). I will also be offering print products in 2018.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Be patient and take things one step at a time. Allow yourself some grace. Everyone starts out somewhere, and it will take time for you to find your voice and where you fit in. That’s ok. It’s supposed to happen that way. Listen to your own heart and don’t let anyone else bring you down. Surround yourself with people who are supportive and honest, people who will offer you constructive criticism to help you grow, and who will cheer you on when you succeed. If you want to make things happen, you can’t give away your precious time to people who are anything less.

 

Tell our readers a bit about the branding process!

When I started the branding process, I wasn’t exactly sure what I was looking for. The questionnaire seemed almost overwhelming, but I took it one step at a time. I just started writing about what I wanted my business to be about-why did I photograph families, and why did I choose my style of photography? I wrote almost without thinking, and when I went back to edit I saw I had written “I want to show families their love through my lens.” Right there I knew that was my “tag line”. That was my why. I’m not sure I would have come to that without the push from Autumn Lane Paperie to really think about my answers!

My goal with branding was to come up with graphics that looked sophisticated-I wanted to look like I was worth the price tag that comes with my services!-but also friendly, playful, and not stuffy. Lily got that right away. The feedback I have already received has been overwhelmingly positive. Having a coordinated, polished brand has not only made my website and social media look more professional, it increases my confidence and makes me FEEL more professional.

 

What does the future hold for you?

I will be launching a blog soon to feature both my photography and my life adventures. I am also hoping to start offering services to other photographers, such as workshops, mentorships, or networking events. I’m very excited to see what the future brings!

 

Nikki lives in Argyle, TX and serves the Dallas-Fort Worth area.  To book a session with Nikki, e-mail her: nikkimillerphotos@gmail.com.

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Brand Brag – Whiskey & Doll Co.

We’re excited to introduce you to Ashleigh, from Whiskey & Doll Co.!  Lily worked with Ashleigh on her recent brand.  Take a look!

 

 

Tell us a bit about how you got started with your business / blog / venture that we branded.

Whiskey & Doll Co. was founded back in April of 2017. I wanted to create jewelry that was cute, could be dressed up or down with your favorite hat & t-shirt.. but most of all, affordable. WDCO is a home based business in Southern Oklahoma, but I sell online so I’m able to reach women all across the country.

 

What products or services do you offer?

Handmade Jewelry + T-Shirts

Take a look at a few of Ashleigh’s offerings!

What’s the best advice you have for someone that is interested in doing something similar to you?

Do your homework in social media advertising. You have to be engaged with your followers every single day.

 

Tell our readers a bit about the branding process!

In the beginning I created some logos myself, that were okay – but not great. After six months of being in business I felt it was time to step it up with my branding. I discovered Autumn Lane Paperie from Facebook and I was instantly impressed with the pre-made designs they had. I opted for them to create a custom logo and collateral for my business. Deciding between colors, fonts, and the overall feel is sometimes difficult to convey to someone. But when I found my inspiration, Lily picked up on it instantly. I envisioned branding that was a little bit girly, but badass at the same time. After just a few emails and one phone call, my new branding was born and it is absolutely perfect!

 

What does the future hold for you?

I hope to continue to grow WDCO online, building my #WDCOFAM all across the United States. In the future I hope to include different kinds of jewelry (as my main focus right now is earrings) and growing my apparel line. Possibly a “Men’s Collection” in the future as well!

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Brand Brag – Henna Bespoke Weddings

We had the pleasure of working with Anisa, from Henna Bespoke Weddings on her brand recently.  Check out what she has to say!

 

Tell us a bit about how you got started with your business / blog / venture that we branded.

As a young child I would help my grandmother in her garden. I was her shadow and she depended on me. I loved the time we shared together gardening and as I grew older I found that I had a real passion for flowers & landscaping. I attended interior design school at the Interior Designers Institute in Newport beach along with horticulture classes at orange coast college. I started my first business in 2000 – a flower shop on Ashland and Main in Santa Monica and after working in the US for 3 short years moved to India. I have been curating “Bespoke Destination Weddings” in India and Internationally.

 

What products or services do you offer?

Event Management, Wedding Design, Event Production & Execution and Floral Design

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Learn the basic and then forge your on path. Do it only if you love it.

 

Tell our readers a bit about the branding process!

I wanted something indicative of the work I do- festive, bright, rich, sophisticated & global. I knew what I wanted but I wanted someone else to conceptualise it from their take on it.

 

What does the future hold for you?

Bigger and Better projects. I love to travel and meet people and learn about their lives and culture and incorporate it into my work.

 

Henna Bespoke Weddings is based in Southern California, but does destination events.  For more information, visit HennaBespokeWeddings.com.  Check out some of their work:

 

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Wedding Fonts You Need!

A few of our most popular blog posts, believe it or not, are font related!  Working as a logo designer + brand stylist, I come across more fonts than I can count. We have over 6,000 fonts at our fingertips to use!  Not only do I love fonts in general, but as some of you might know, I also design them.  My other Font Crush posts have featured a wide variety of fonts from many different designers, but this post is special…

 

Why?

 

Because these are all *my* fonts!  You can find each of these in the font section of our website, as well as the links associated with them in the list below.


 

  • Elegant Calligraphy — this is my brand spankin’ new Cherokee Rose font.  It’s jam-packed full of features, and a lot of swash options, making it perfect for a wedding invitation that exudes elegance & class.

 

  • Swirly Letters — Meet Sweet Jasmine, a smooth, casual script with plenty of swirly extras.  Each letter has lovely beginning & end swashes, and some characters have multiple forms.

 

  • Flowy Pen — Sea Breeze is perfect for a laid-back invitation, featuring a bit of a coastal or beachy feel, with elongated strokes & easy to read characters.

 

  • Beautiful Rustic — You’re going to want to pair one of these cursive fonts with a printed font — check out Spring Market, which would be perfect paired with Cherokee Rose.  The Spring Market + Cherokee Rose combo would give your wedding invitation the perfect farmhouse chic feel.

 

  • Modern & Chic — Florida Girl Sans (comes in three weights) would be perfect to pair with Sweet Jasmine & Sea Breeze, for an easy to read, clean look on your wedding invitation.

 

Want to know about the graphic title?  That also comes in the Florida Girl Sans family — this is the bold version!

I’m excited for my fonts to be used in various projects — please, feel free to share your project with me if you use any of my fonts!

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Brand Brag! Lillian Ann Interiors

Meet Lindsay, of Lillian Ann Interiors!  I had the pleasure of working with Lindsay on her brand — Lily & Jeff worked with her on her website design!  Lindsay and I knew each other from our high school days, so it was even more awesome to be able to work with someone from back home.

Lillian Ann Interiors is based in Atlanta, but Lindsay also does work back home, on the Space Coast in Central Florida.

Tell us a bit about how you got started with your business / blog / venture that we branded.

I have always had a creative mind… and since I was little, I always wanted to be a “Decorator”.
So I interned at a local shop in my small town. Once I graduated I looked into many art schools to follow my passion for Interior Design.

Once I graduated with my bachelor of Interior Design, I landed my first job with now celebrity designer, Anne Rue, at Anne Rue Interiors. Anne really shaped me as a designer. She taught me how to manage a project from start to finish. She really was a big impact on my career. She is also a designer I will always look up to and a inspiration for Women making a career for themselves!

Once I married, I moved to Atlanta to follow my husbands career. This was literally during the economy down turn in 2008. I struggled finding a job, making new friends. So I started working at Anthropology to keep myself busy. I worked here for about 2 years. During my time at anthropology, I created many of their window displays. This was fun, and a creative outlet for me.

One day (2010) , I got a call from my husband co-worker, who needed design help. I jumped on it and was too excited. Then I received another call… and was ecstatic! This is when Lillian Ann Interiors was born! It was like a door opened and I finally felt like Atlanta was a home. Again, if I didn’t work with the people prior in my life, I don’t know if I would be where I am today! They really molded me to be great at what they knew I was good at.

 

What products or services do you offer?

Interior Design Services, Furnishings and Accessories at my Local Store within Westside Connection.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Network! create a family of people around yourself to be a sounding board!

And don’t doubt yourself of what you can really do!

 

Tell our readers a bit about the branding process!

I had been looking at Autumn Lane Paperie company for a bit before I enlisted them to help me. I loved everything about their own personal brand and image. I knew when the time came for me to create my new brand and website, that I would be contacting them immediately. I just had to wait for the right moment, and that was when I was opening my new retail space!

I told them what I needed, what I liked and what I was trying to achieve… and her team created MAGIC! It was the most simple and the easiest process ever! Which took so much stress off of me as I was trying to open my retail space!

I never had a doubt in my mind about choosing them to create my brand. I knew they were perfect for my boutique brand business!

 

What does the future hold for you?

Ah.. the future!
I hope that this is just the beginning of even bigger things.
My goal was to open a small shop (which I did at Upper Westside Connection. Here you rent your space and they sell your product for you.. so I don’t have those retail hours while I have small children).

My next goal (after my kids enter grade school) is to open my Own Personal Retail store with design services. As well as an online shop!

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Brand Brag – Passiflora Farm

Take a look at Melissa’s new brand, for Passiflora Farm!

 

Tell us a bit about how you got started with your business / blog / venture that we branded.

My love of growing something beautiful and sharing it with others has always been a guiding light for me, so pursing my ultimate dream of owning and operating a family farm out West was a no brainer. Flowers are my first love and having dirt under my fingernails is a gift!

What products or services do you offer?

We will supply seasonal, specialty cut flowers to the Cody , WY and Billings, MT area through our Community Supported Agriculture Bouquet subscriptions, market bouquets, DIY Bridal flower packages and a la carte wedding/event floral design packages.

What’s the best advice you have for someone that is interested in doing something similar to you?

Go after your dreams knowing that Americans are hungry for American grown flowers. Spread the locally grown flower movement across the country, take a leap and don’t be afraid to fail!

Tell our readers a bit about the branding process!

Lily was a pleasure to work with as she really listened to my vision and put my brand on the best track! It can be challenging to ensure that your brand will hit target with you desired customer but once you get a feel for the image you are trying to present, to draw them in, it is such a fun and rewarding process! I have no doubt that my brand will help me reach my desired customer base and get them interested in all I have to offer.

 

What does the future hold for you?

We will be fully up and growing come next spring and I can’t wait to offer my community the gift of fragrant, local blooms all summer long!

 

Melissa is still currently working on getting her website & social media up & running, so if you’d like to contact her, please e-mail her!  info@passiflorafarm.com

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Font Crush Favs

A few of my font crush favs on the blog today!  I can’t get enough of the brush scripts lately.  They’re trendy and stylish, and offer a nice edge to a brand.  For me, I love the idea of something that is a little rough around the edges, since it adds some personality!  I’ve included links to each of the fonts displayed here, as well as a few other links to see the fonts in action!

1. Five Boroughs

See Five Boroughs in action here, in one of our premades!  You can also see it here!

2. The Sofy 

See The Sofy in action here, in one of our premades!

3. Saturday

Check out Saturday here!

4. Heart and Soul

5. Bonjour

 

Bonus!  The lovely sans font you see on the title?  That’s Beloved, and it’s an AMAZING family.

 

We’d also be thrilled to design a custom piece for you, using one of these fonts!  Contact us for more info, or to chat about options!

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Brand Brag! Soulful Inc.

Check out our recent branding for Soulful Inc., a New Zealand-based print design company!

 

Tell us a bit about how you got started with your business / blog / venture that we branded.

I’m the Business Founder, Wife and Mum of two based in Auckland, New Zealand. Together with my husband Michael, we are the creative energies behind Soulful Inc.
Our business combines my passion for inspirational quotes and images with Michael’s expertise from the print industry. Our visions come together in our products and our message can be displayed forever in the home or office, and not just on a post-it note or status up date.

For years I have lived by the “Live, Laugh, Love” philosophy and after much trial and error, I can proudly create beautiful foil art prints which can be shared and enjoyed by others.

What products or services do you offer?

We developed and continue to grow the following product ranges:
Soulful Prints
Unique prints using real foil, every beautifully crafted print tells a story.

Soulful U
Products we have selected with you in mind, to inspire you to reconnect in the busy lives we lead today. Current products include crystals and salt lamps and we will continue to expand this range.

Our wish is to bring inspiration, balance, harmony and peace to you and your environment.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Do your research, know who your target market is and how you will reach them. We have spent a lot of time creating our processes and ensuring that our products are using quality materials.

 

Tell our readers a bit about the branding process!

Even though we are on the other side of the world, I love how technology can bring us together! When I came across Autumn Lane Paperie, I loved their style and felt that it would be a great fit for the brand we are creating. I had an idea of colours and what I wanted to capture in the logo and Lily was able to bring this to life for us – always on hand to answer any questions or make the required adjustments. Lily made the process effortless for us right through from the initial consultation questionnaire through to the final branding with logo and collateral items. The specific questioning they do really gets to the finer details of what you are about and what you want to create.

We have had such great feedback from our new branding and believe that this was the right step for us going forward, our brand makes us unique.

 

What does the future hold for you?

I hope that we can continue to grow and develop. We will continue to fulfill our wish which is to bring inspiration, balance, harmony and peace to you and your environment!

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