Brand Brag: The Chiro Foundation

Check out The Chiro Foundation!

Tell us a bit about how you got started with your business / blog / venture that we branded.

 

My husband and I are both chiropractors that own and operate 5 offices throughout Florida. After being in practice for 5 years we have had many people come into the office wanting to get under care, but they don’t have health insurance and can’t afford to pay out of pocket. The state of healthcare in our country is declining and the cost of health insurance is rising. This is something we want to change within our community and nationally. My passion has always been to provide everyone, including those that can’t afford it, the opportunity to get healthy under chiropractic care. This is why I started The Chiro Foundation. We provide high quality chiropractic care to everyone, regardless of their ability to pay.

What products or services do you offer?

 

Our organization provides high quality chiropractic care that includes examinations, x-rays, and specific adjustments. We get to the root cause of health conditions instead of just covering up symptoms so true health can be achieved.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

 

The best advice I would give someone that wants to start a non-profit is to do your research about organizations that already exist. You may find one that already exists that you can partner with.

 

Tell our readers a bit about the branding process!

 

Autumn Lane Paperie made the branding process so incredibly easy. They really emphasize being very specific and taking your time answering their questions so that they make sure you get exactly what you want. Lily was amazing to work with and came up with the perfect designs for us. This has been way different than companies we have used in the past.

 

What does the future hold for you?

 

I hope the future holds many great blessings! I hope to have our nonprofit organization move into its own location and then eventually go national with the next few years.

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Brand Brag – Sugarbird Cakery & Floral Co.

Tell us a bit about how you got started with your business / blog / venture that we branded.

We started our business about six years ago, offering custom cakes, cookies, treats, etc. This was side business for myself and my mom that steadily grew as we gained more and more clients. About a year ago, while planning my own wedding, we decided to start taking some casual fun flower designing courses. It quickly became an obsession and after successfully offering some flower arrangements for sale, we decided to expand our business to include flower design.

 

What products or services do you offer?

On the bakery side, we offer custom cakes, cupcakes, cookies, sweet trays, etc. On the flower side, we offer small scale flower arrangements specifically for special occasions.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Practice, practice and more practice! I can’t tell you how many hours we’ve spent at workshops, courses, online learning, trial and error and just researching everything and anything. I also contacted a lot of people in similar fields for advice and suggestions on products, etc. We also rely heavily of referrals from our clients, so offering incentives, contests, etc. really helps to spread the word and bring in more clients :).

Tell our readers a bit about the branding process!

In terms of branding, I had a basic idea of what I wanted our new branding to look like. Because we were adding in flower design to an already established cake business, I really wanted to keep some small reminders of our old logo, but to completely re-vamp it to include the colours and whimsy of flower design. I looked up a ton of colour palettes until I had an idea of what worked for our business, and looked up sample logos to give an idea of what I had pictured in my head. Lily was fantastic to work with. She took all of my random ideas and suggestions and created exactly what we were looking for. She was able to take the small changes I requested and create an absolutely perfect logo and brand for our business. I was able to take as much time as I needed before making final decisions and Lily was able to make suggestions that help make the decision making even easier. I truly believe our new brand will help elevate our business as it perfectly represents our combination of cakes and flowers into one cohesive design.

 

What does the future hold for you?

We hope that the future holds a continued growth of our new combined business. We really want to grow in our flower design, and to be able to offer arrangements frequently throughout the year. We also want to continue to grow our knowledge and skills in both areas with continued workshops, education, etc.

 

If you’re in the Bowmanville area of Ontario, & would like to look into Sugarbird’s services, you can find them here: www.sugarbirdcakery.com

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The Market Duo – Rustic Sans & Serif Font Combo

These perfectly paired sister fonts are perfect for your next rustic or shabby chic project. Added bonus? Buying in a bundle saves you bucks!  The Market Duo combines Spring Market & Summer Market. Use for logo design & branding, invitations, signage, product packaging, & more!
Both fonts feature European language support.

 

Where to find it:

Our website

Creative Market

Etsy

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Brand Brag! BerryPom & James

Meet Shelby!  Our gal Lily had the opportunity to work with Shelby of BerryPom & James recently.  BerryPom & James is a party planning + decor company based in Forth Worth, TX.

Tell us a bit about how you got started with your business / blog / venture that we branded.

I have always had a passion for parties, from planning to decorating. After being on the hunt for months to find the perfect party decorations for my kids first birthday parties, I decided I wanted to be the one stop shop for party decor and goods in Fort Worth.

 

What products or services do you offer?

We carry a variety of party decorations for all types of parties and events, tableware, gifts and more.

 

What’s the best advice you have for someone that is interested in doing something similar to you?

Be organized, have a plan, and do one thing at a time!

 

Tell our readers a bit about the branding process!

The branding process was a seamless experience. Lily was wonderful and created my brand perfectly. It’s amazing how they can see your vision and style through a simple questionnaire. I would recommend them to anyone starting their own business or needing to re-brand a current business.

 

What does the future hold for you?

Now that I have my brand in place, I am excited to launch and watch my business unfold.

 

Check out Shelby’s brand:

 

And her website:

BerryPom & James

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Should You Brand Your Direct Sales Business?

Should you brand your direct sales business?

Absolutely!  Why not, right?

Direct sales companies are a dime a dozen, in the best possible way — who doesn’t love options?  This is a fantastic thing for people that are looking to make a bit of extra money on the side.  Similarly, it’s great for parents that want to stay at home with their children and make their own hours.  It alleviates a lot of headache to work for a parent company and allow someone else to manage all of the nitty gritty details of the business while you simply focus on products + selling those products.

With a lot of direct sales companies, you have the opportunity to build up a business around a generally solid product.  There’s also a solid concept, and brand story.  You essentially make it your own.  You’ll make money selling the product, and the parent company makes money, too.  Then, there are the numerous rewards and promotions for selling x-number of items.

As you dive further and further into the world of direct sales, you’ll probably notice that there are a ton of your peers that do business under their own name.  They call  themselves consultants for their parent company.

What’s the benefit of this?

 

Perception

Real talk: A LOT of people have a really negative view of direct sales companies and the people that work in direct sales.  Don’t lie — you’ve been there.  You got added to a Facebook group for another LuLaRoe online party, and you know you rolled your eyes.  Even if the parent company has a really solid product that people rave about!  Your audience might still have a negative perception because they had a bad experience with someone else that constantly hawked the products and wouldn’t back down.  A few bad apples, right?

If you brand yourself, you’ll probably eliminate or alleviate the jumping to conclusions.  If your personal brand as at the forefront of your initial interaction, you’ll find that people are a bit more receptive.

 

Professionalism

Put simply, if you’ve taken the time to come up with a brand for yourself that sets you apart from other presenters and consultants, you’re going to look better.  My bet is that you could name five people, quickly, that work for direct sales companies like Mary Kay, Arbonne, LuLaRoe, Jamberry, Scentsy, Young Living, DoTerra, and so on.  How many of those people have decided not to use company business cards?  I know (& branded) a Younique presenter that has done some AMAZING stuff.  Similarly, I’ve worked with Young Living & DoTerra consultants on their brand, as well as Plexus consultants.

Branding as yourself, or another company name you’ve created, as a consultant for an over-arching brand will create a stronger connection with your target audience.  Sometimes, your name might be a bit more familiar to your target audience.  It might create a more trusting relationship at the outset, backed up by a company offering a solid product.  So, if you can increase the amount of trust with your target audience and enhance your credibility, you’re already well on your way to making the sale.

 

But, Brand With Caution!!

Whatever organization you belong to, ensure that you’ve gone over their brand guidelines.  Some organizations do not allow the use of their logo, or have strict rules for using the overarching parent company’s logo on branded materials.  Learn what you can and cannot do with your affiliation.

There are probably two types of designers as it relates to branding a person with a direct sales affiliation.  The first type is the type that will use any logo file that you provide to them.  They assume that the person providing the logo had done their homework ahead of time.  The second type is the type that refuses to use the logo of the parent company at all, without written permission, proof, or guidelines for use.  I’m the second type.  The second type is probably the type of designer you should work with anyway, responsibility & whatnot.  If I have to use your parent company’s logo on anything, you must provide brand asset guidelines to me, or provide written & official proof that you’ve been granted permission to use the logo how you’re asking me to use it.  Otherwise, it’s a no-go!

 

What questions do you currently have about branding your direct sales business?

 

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