Personalized Interior Design in Vancouver
Kristin Ames already had a career as an accountant. Then, seemingly on a whim, she decided to leave the corporate world and open a retail flower shop (Posy). Kristin created the shop and brand from the ground up. At a time when everything was very much the same in the flower industry, Posy achieved a lot of success by offering something different to customers in North Vancouver, BC, Canada.
And while Posy was established and growing, Kristin was drawn more and more into the design world. She and a friend developed a line of paints, which began to do very well. Soon both ventures grew to the point where a decision had to be made to go with one or the other. That decision resulted in Kristin Ames Design.
I’ve always had a passion for interior design, furniture refinishing and décor. After we launched a line of furniture paint in my former retail shop, I realized that I wanted to shift my focus to it full time.
What Makes Kristin Ames Design Different?
Kristin is open to taking on smaller jobs and working one on one with the homeowner. From her time at Posy, she understands how to listen to clients, look at their current spaces, and figure out what they want even when they can’t articulate it. One of the most challenging but rewarding aspects is to create a space that the client loves, not necessarily one that would look perfect on Instagram.
My focus is working with homeowners and contractors in residential interior design and décor. My area of expertise is color, and how to bring all the finishes in a room together to great livable, comfortable and still stylish spaces for my clients.
Kristin works by appointment these days. One of the key decision factors in selling her shop (after 10 successful years in business) was the desire to have a bit more life balance. By changing to a home-based business, she has the luxury to manage the amount of work she chooses to take on.
The Brand Is Key
Creating a brand is so key in business today. I advise making a list of words that describe who you are, what you do, how you want to do it, who your niche market is etc. Don’t try to create a brand that isn’t authentic, it will never feel right. Sometimes it takes multiple tries but invest the time and money into working with a professional who will help you get it right. For me, a lot of it is feeling, and as soon as we get it right it feels like a key finally turning in a lock.
Your brand is giving your potential clients a snapshot of who you are, so make sure that snapshot is accurate. If you want to attract female clients, then use colors and graphics that will appeal to women. If you style is classic and elegant, then choose graphics and patterns that fit those parameters. Everything should tie together to create that perfect picture of who you are, so when the right clients see it, they will immediately feel a connection.
Preparing to Repaint
It’s always hard to go back to the beginning and re-invent your career. Kristin has done it twice now and reports that the second time it’s much less scary. Usually our biggest obstacle is our own self-doubt. Find a way to get past those insecurities and channel your energy into a new venture. Then, it becomes exciting and fulfilling.
Kristin finds success in a few different ways. Recognizing when it was time to make a change in her professional life was one. Then, instead of finding a different job, having the courage to travel a completely new path. Browse through her Pinterest page, and be inspired by her beautiful designs. Likely you’ll agree that the career change was a brilliant move.
People thought I was crazy when I left my comfortable, lucrative corporate job to start a flower shop! But that choice taught me so much about life, business, and who I was and wanted to be, and I enjoyed many wonderful experiences along the way.
Now that Kristin’s new route is mapped out, she is enjoying a far less stressful journey. Her goal is to grow her business at a steady pace while still making time to enjoy the other aspects of life beyond being a business owner.
Ask yourself what it is that you really want to be doing. Find the niche in your industry that is most appealing to you, and then market yourself within that demographic. Trying to be all things to all people is likely going to frustrate you in the long run. And it isn’t going to help you differentiate yourself in the marketplace. If you are passionate and connected to what you’re doing, I believe the right clients will find you.