How Do I Even … Use Stock Images

How Do I Even … Use Stock Images?

One question we’ve gotten since we released our first sets of stock images is exactly how to use the images, and why should you even use an image that you, personally, didn’t take.  We want to talk to you today about why you should be using stock images, and give you a few examples of how to leverage them for your business.

What, exactly, is a stock photo?

First, let’s cover what a stock photo is.  Stock photos are typically found on sites like Getty Images or Shutterstock, where you search for “small child walking” or another term/phrase. Often, you are given thousands of options to choose from, which then you can turn around and use to market for whatever purpose you’re intending.  You, the customer, pay to license the image — that is, you pay for permission to use the image.  It’s a nice little way to thank the photographer for taking the image and allowing you to use it — it saves you thousands of dollars in equipment, potential modeling fees, or even purchasing items to be photographed…and it also saves you a ton of time.

Larger stock image outfits aren’t for everyone, though.  Truthfully, you could spend hours looking for images and never scratch the surface!  Autumn Lane Paperie has a very specific type of client — the vast majority of our clients (probably around 97-98%!) are female small business owners — some professionals, some creatives, some looking to make their hobby look beautiful.  We wanted to create images that work specifically for you.  The ultimate goal is for the images to enhance what you, as a business, show other people.  Stock sets are specifically developed and created with you in mind and the general aesthetic you’ve already shown you appreciate!  Whether you’re an essential oil distributor, health coach, selling clothes at your boutique, love books or building your own little space on the web, we’ve got something that will fit for you.  (And if we don’t, just wait — we’ve got what seems like a bajillion sets in the works!)  The possibilities are endless and we will continue to think of you and grow along side you.


Why should you use a stock photo?

We can name a few great reasons why you should use a stock photo, or a set of stock photos…or even multiple sets!  Stock images are great “support” for your brand — the same way you might hire an accountant to crunch your numbers, or you might hire a cashier because you’re so busy yourself…stock images are a helping hand.  We mentioned above that it saves you time & money, and we definitely mean that.  It’s ok to rely on stock images to further your brand.  It enables you to promote cohesion within your brand, provided that you’ve chosen the correct pack of images to use in conjunction with your own materials.


What can you do with stock photos?

A lot, actually!  Let me preface this with … this is how you can use our stock photos.  Our licensing terms allows for this, but we cannot speak for licensing terms for other stock photographers or stock image websites.  Please, please, please, check the licensing terms for whatever you are purchasing & downloading to ensure that you are abiding by licensing terms!

We’ve whipped up a few examples for how to use these lovely things!  Feel free to click those images, too — it’ll take you directly to the image set we’re featuring!

Sharing on Facebook, Instagram, & more — we would recommend using a program like Photoshop or PicMonkey to overlay your own text onto the image, so that you have an interesting little message that captures attention!  Share an inspirational quote with your followers, tell them about your sale, and so on.

Blog posts, websites or marketing materials — similar to the above option, use these beauties on the front page of your website to put your best virtual foot forward, or use them in your blog posts.

You could use them to make business cards with your gorgeous new logo.  Don’t forget brochures, flyers or postcards, either!



The great thing about the stock photos is how cohesive, clean and versatile they can be. And easily they’re accessed. Digital downloads mean they immediately become available to use however you need them to be.  We’d love for you to check out our growing collection of images!  Feel free to reach out with any questions you have!


Brand Brag – Beyond Perfection

We’re happy to introduce our latest Brand Brag – Beyond Perfection, a family-run events business.  Sharon is the owner of Beyond Perfection which serves the San Gabriel Valley, Orange County, and Los Angeles areas.


Tell us a bit about how you got started with your business / blog / venture that we branded.

This business started as just a dream, we knew we wanted to transform venues and places into magnificent locations and finally about 2 years ago we decide to star gathering all we needed to run our business, it is owned by me but I work with my sister and mom and its an excitement to be able to work with the people that I truly love and will stay loyal to our dream.


What products or services do you offer?

We Specialize in event Decor which includes: event/ party design, centerpieces, tableware and Dessert/Candy tables.

What’s the best advice you have for someone that is interested in doing something similar to you?

The best advice that I can give is to be a very flexible and understanding, this field is very competitive but its up to us to put our own brand stamp.

Tell our readers a bit about the branding process!

The hardest thing of branding was choosing the correct name, once the name was set, everything flow so smoothly that I was surprised!!! I thought this was going to be
harder and realize that once you love something things come easily.


What does the future hold for you?

My biggest goal is to make it to the knot,we are very hard working and creative and I think that with patience , we will reach our goals.


Brand Brag – Branch and Bloom

We’re excited to introduce you to our latest Brand Brag – Branch and Bloom!  Meet Adriane, who runs the Etsy shop, Branch and Bloom, where she takes orders for gorgeous centerpieces and arrangements.

Tell us a bit about how you got started with your business / blog / venture that we branded.

I started making wreaths as a hobby to carry on a fond memory of my grandmother. It literally “bloomed” into a business after being asked and accepting local orders for friends and family and has expanded after I opened an Etsy shop this past summer. I ship all over the world and am constantly looking to expand the products and services I offer. I create custom silk flower boxes, bouquets and wreaths for every season in unique combinations that encompass texture, beauty & color.


What products or services do you offer?

Custom wreaths, flower arrangements and centerpieces for any and every occasion!


What’s the best advice you have for someone that is interested in doing something similar to you?

Never be scared to start doing something. Belief in yourself is everything and if you are bold enough to try it for yourself and want to grow it into a business- there are no limits. I never thought I’d be doing something like this but I love it more than I ever thought and feel optimistic about the future. It is truly the best of both worlds when I can be at home with my little boy and raise him and dream up designs during nap time and nighttime. I am so thankful to have this time with my family and still feel like I am conquering the world in some way.


Tell our readers a bit about the branding process!

Branding is a hard thing because there are so many options and it’s hard to know which direction to go. Lily made me feel so comfortable in my decisions and ALWAYS was willing to try anything to give me peace of mind that I was making the right decision as we went through the process. You want to shine through your brand and you also want it to stand out amongst others that do something similar to you. I wanted to burst with color, texture and uniqueness and Lily definitely took my minds eye and put it on paper. I really believe that having a brand creates a strong foundation for your business and it helps people to recognize you. It acts as your store front in a lot of ways. I also feel that even though I could come up with ideas for a logo on my own that going through a branding process with a third party is important for your business. By doing this you obtain another perspective that helps you to see their view of your ideas without personally knowing you or your business. This speaks strongly for Autumn Lane because they took my vision from what I verbalized to them and created it to be something that I could not have created myself. This adds a professional look to my business and makes me proud to show it everywhere.


What does the future hold for you?

This is just the beginning for Branch and Bloom. It will be one year old in a few months and I can’t wait to see what happens this year. Having a business is a roller coaster but if you keep hustling everyday and dreaming- creativity will help you grow. I truly can’t wait to branch ( pun intended ) into the wedding world, decorate for businesses and more. I always say there are a lot of doors in the world, and I can’t wait to dress them.


Brand Brag – Huckleberry Cloud Photography

We’ve got another brand brag for you! We’re happy to introduce Huckleberry Cloud Photography, owned by Brandy. Huckleberry Cloud Photography is a Boise-based portrait photography company, specializing in documentary and lifestyle photography.


Tell us a bit about how you got started with your business / blog / venture that we branded.

Documenting my family life lead to documenting other family’s big events such as maternity, birth stories, newborn and all other milestones. Taking a passion and turning it into a business was the only thing that made sense, now I love my daily career of sharing stories!


What products or services do you offer?

Photography services


What’s the best advice you have for someone that is interested in doing something similar to you?

Practice! Follow your heart and learn about the business side of everything. Your passion will get you through the rest!


Tell our readers a bit about the branding process!

When I started my big re-brand I had something in mind but wasn’t sure exactly what it was. From the start of the process we were headed in the right direction and little by little my vision came to be my new brand logo! The decisions take research and thought. It helps so much to start with a vision but once it is all started, the only thing that is difficult is narrowing down the wonderful ideas you and your designer will create. My new brand fits my current business and looks very professional. No one else has my brand logo or branding items, I stand out from the very start with potential clients.


What does the future hold for you?

If I were to need any additional branding information added I would be using Autumn Lane Paperie again in the future. For now, I am updating all brand information and undergoing lots of work behind the scene of my business to prepare to offer more amazing services in 2018 for Huckleberry Cloud Photography!!



Brand Brag – Tina Gonzales, Realtor

We’re happy to have you around for our latest Brand Brag — Tina Gonzales, Realtor, is featured today!

Tina serves the Chambersberg, PA area, and you can find her website at


Tell us a bit about how you got started with your business / blog / venture that we branded.

I spent most of my adult years living the office cube life. I needed the stability and normal schedule, so I could be present for my children. After they all grew and moved on, I decided that it was time to break out of my box. I have always had an interest in Real Estate and knew the environment was exactly what I needed to get back in touch with people. A few years ago, I jumped in with both feet and have not looked back.

I decided this year to focus on my brand so I could grow my business even more. I was looking for a more cohesive design when I stumble upon Autumn Lane. I am so thankful that I did. Now my brand is easily recognized and widespread!


What products or services do you offer?

I provide my clients with home buying and/or home selling services. I am here to guide before, during, and after the process.


What’s the best advice you have for someone that is interested in doing something similar to you?

If you are interested in becoming a Realtor you should talk to other agents in your area. Ask as many questions as you can and learn the pros and cons of the business in your area. Being a Realtor is a very rewarding career that can be overwhelming and take a lot from you. A great support system is necessary!


Tell our readers a bit about the branding process!

I entered this process knowing only that I wanted a great logo. I had no idea what that would look like or what style I was after. I threw so many ideas and thoughts at the designer (Lily) that I was sure she could never come up with something to encompass all my thoughts. I was wrong. The questionnaire was so much help. I was able to write out all of my thoughts and ideas. Lily was able to come up with a few designs that hit every bullet point. However, they just did not feel ‘right’. After some discussion, Lily went back and updated the designs for me. Having the initial designs to look at gave me the chance to really narrow down what felt right to me. So having the ability to update them was a great help, as was the discussions that I was able to have with Lily. I now have a more cohesive logo package that can be used in many ways. I know this will help promote my brand and make me more recognizable than before!


What does the future hold for you?

The future holds life, love, and laughter!

“Be a pineapple. Stand tall, wear a crown, and be sweet on the inside”


Want more info from Tina?  Contact her here:


Brand Brag – Haven Florals

We’re excited to introduce our newest Brand Brag – Haven Florals!  Meet Kristina, a floral designer based in Reno, NV.


Tell us a bit about how you got started with your business / blog / venture that we branded.

I got started with my business in late 2017 after providing wedding floral’s for a family friend. From that wedding on it was like a fire lit under me and I could not stop thinking about becoming a floral designer and creating a perfect haven for every client I work with. I am floored by the creative process and being able to bring my client’s vision to life. Flowers never go out of style and they can really make an event POP with magic!

What products or services do you offer?

I offer wedding and event floral design and I cater to any budget. I love working with clients that have a specific floral vision and I make sure the process is completely customized to the client’s vision and style.


What’s the best advice you have for someone that is interested in doing something similar to you?

If you are interested in doing floral design the possibilities are endless! Find your resources and don’t be afraid to ask for help as many floral designers are willing to share what they learn! I would love to share what I have learned as well.


Tell our readers a bit about the branding process!

Before I started my branding process, I researched ways to get my name found and kept coming across many branding articles, specifically from I knew that branding was something I needed to focus on now, because I didn’t want to go 1 year down the road and not be able to have a cohesive logo, site, or brand. It was difficult to decide what I really wanted my brand to look and I had to do some digging into finding my vision. I had an idea, and Lily on Autumn Lane’s team really ran with it. From their my brand started to develop and was brought to life!

My logo and color palette really speak to who I am as an individual and brings the personality out in my business which will help me appear professional, but in my own way.

What does the future hold for you?

I hope that I can become one of the top floral designers in my area and eventually have my own studio space where clients can come meet me in person, and maybe take home their own bouquet that they make. The future is BRIGHT!


Drop by, or drop Kristina an e-mail –


Brand Brag – Lemon and Wild

I’m excited to introduce you to our latest Brand Brag – Lemon and Wild!  Meet Dita, the gal behind Lemon and Wild, and check out her story!  It has been an absolute pleasure working with Dita every step of the way, and I can definitely vouch for the quality of these kits — they’re awesome, and such a nice touch when packing a lunch for your littles…or even yourself!



Tell us a bit about how you got started with your business / blog / venture that we branded.

It was a kitchen epiphany! I was packing my kids’ school lunches one morning and was struck by how a really nice-looking sandwich became ugly when it was crammed in a plastic storage bag. So I wrapped their sandwiches in cling wrap, but I could see they were going to get sweaty. My wheels started turning… I thought about all the news I had read about the need to reduce our use of plastics… and I thought about my childhood time spent in Australia, eating fish and chips wrapped in newspaper on the beach. Why couldn’t we have fun papers to wrap our homemade takeaway food? So I started researching pretty, disposable sandwich paper kits for home use. I didn’t find much and decided this was something I wanted to pursue!


What products or services do you offer?

Currently we offer 2 different sandwich paper kits. Each kit includes 20 sheets of 12″ x 12″ sandwich paper & a sheet of 20 resealable stickers. We plan to expand this product line to include more design options, including patterns for kids. We also plan to develop new, companion product lines like sandwich bags and lunch bags.


What’s the best advice you have for someone that is interested in doing something similar to you?

Do some research so you understand the market in your product space, price out your production costs, decide what type of investment it’ll take to prove out the concept, and if you are willing to accept the risk, jump! If you’re doing this as a side-gig on top of your day job, be kind to yourself. Set weekly goals, but don’t beat yourself up if you don’t achieve them. Balancing your livelihood and family needs with your side dream is not easy. It requires patience with yourself and a marathon mentality.


Lemon & Wild BrandboardTell our readers a bit about the branding process!

The branding process was so much fun! I had a pretty good sense for the vibe and voice I wanted Lemon and Wild to have… with Beck’s help, we were able to select the right colors, patterns and fonts for my business really quickly. My relationship with ALP went further than branding, however. Beyond my logo and brand board, Beck helped design the creative for my first 2 products! I sent her mood boards for the sandwich paper kits to share my vision, and with very minimal back-and-forth, she locked-in on my creative goals. I feel like the business has launched from a really solid brand platform, one that will work well through future product and line expansions.


What does the future hold for you?

Growth! Steady growth! I’m excited to expand creatively, adding new products and new designs that add a little joy to people’s lives.


Get in touch with Dita through her website, Lemon and Wild, or send her an e-mail:


Responsive Images: A How-To

how to make responsive images

how to make responsive imagesHey guys! Jeff here with a quick, down & dirty website DIY tip on how to make responsive images. We pride ourselves on helping our clients out on their website projects but let’s be realistic – not everyone wants to have a professional put their website together for them, whether it’s for budgetary reasons, personal pride & satisfaction in being self-sufficient, or something else.

There’s also the matter of the changing digital landscape as it relates to older, previously established websites. It can be nearly a full-time job keeping a website updated to keep in line with new styling regimes, proper SEO compliance, & new content. Most of us are it – the only ones doing the job, which means that we just don’t have time to keep up with everything & with the fraud issues involved in remote work, vetting a webmaster or a developer can be downright frightening.

For those of you DIY types who with trust issues & who want to be self sufficient, this is for you.

Whether your website is WordPress, Joomla, a static HTML site, SquareSpace, Wix, or some other random platform, they all behave the same because that’s how the web works – we cater to web browsers like Chrome, Firefox, & Safari. So you’re going to have a style sheet, usually named style.css, which is what determines most of how your website looks & acts. If you’ve noticed that your website’s images aren’t behaving properly on mobile devices like tablets & phones, you need to make your images mobile responsive.

So, how do you do that? How do you make a responsive image? What the heck is a responsive image, anyway? Simply put, it’s an image remains within the bounds of the website, regardless of the display size. Why does it matter? Well, if your image is 1,000 pixels wide and images on your website don’t resize like they should, you’ll never see the image in one glance on a mobile device, will you? These devices tend to be just a few hundred pixels in width, so the answer, if you were wondering, is no. No you won’t.

So – here’s what you need to add to the end of your style sheet to make sure that your website’s images are mobile responsive:

img { max-width:100%;}

Unless your website is constructed in very non-standard ways, this will do what you need. If you insert this in your style sheet & it doesn’t work, you could try this:


img { max-width:100% !important;}


If that still doesn’t work, you need to hire a professional. Good luck!




ALP Tutorial: Watermarking in PicMonkey & WordSwag

ALP Tutorial: Watermarking in PicMonkey & WordSwag


Well, hello there!  Mary here again, and welcome back to your watermarking tutorial with Autumn Lane.  Last week, we covered Photoshop and Lightroom.  This week, let’s talk about a few other ways we can get that gorgeous new logo of yours onto some of your branding, images, and products — however you want to watermark your thing-a-ma-jigs.

Since Photoshop and Lightroom aren’t available to all of our clients — and let’s be real, the learning curve is pretty steep — we’re going to focus on a beginner graphic design program, and an app that you can use for watermarking on the go.  We’d highly recommend learning & investing in Photoshop or Lightroom for best results, but we realize that it’s not feasible for everyone.


Ready to get started?  PicMonkey Watermarking


The best place to start is — then click on “Design like a pro” because why not?!

So, this is where I went ahead and picked an image from the Gold Pink Set in the stock photos section, consistency is key after all!  It takes a minute, so you’ll see these gears hang on while it does it’s monkey thing…

Oh, just wait… you’ll see what monkey thing I’m talking about!

LOOK! MONKEYS! I think… King Kong was a gorilla, so maybe not.  Cute little branding pull there on PicMonkey’s side.  Well done, and memorable.

I went with the choice they suggest, because they know what they’re doing — it would probably be easiest for someone with little to no graphic design experience to go with the recommendation.  Right?  Right.  So, read what your options are – Jack, Bubbles or King Kong.

Side note: Take a look at that little yellow button/flag/banner — I’m doing this under “free trial,” so just know they offer a free trial.  I’m pretty sure without doing any research on this matter that I can gamble PicMonkey has paid accounts to use their services, so before you decide this is your place of watermarking, just make sure you know what you’re getting set up for. Or hopefully at this point, you’ve been using them and know your way around a little bit!

Alright, I’ve got my layers up in the corner.

We’re going to click on the BUTTERFLY — on the left side, five down under the Tt — this is where we’ll get what we need to create a decent watermark.

Click, and then click on My Computer — see where I’m going with this?!  Navigate to your logo.

Grab your logo and go ahead and open/choose that image…


Now you’ve got your logo on your image. You can leave it like this and use it on websites or social media.  Or let’s scroll on to watermark time!

On the right side, by the color bar you’ll see FADE, move that slider as you see fit to change the opacity of your logo.

Here I moved the window for the overlay so I could resize the logo and put it down in the corner.  To resize, click the little corner and move it how you see fit.  Voila!  You now know how to watermark in PicMonkey!

After this, I clicked saved and it prompted me to start my free trial, or consider a subscription.  See?

Pretty easy-peasy.


Watermarking for Mobile – WordSwag


Some of our clients have mentioned that they don’t have a desktop or laptop at home, and they do most of their business from a mobile device, like a tablet or a phone.  That means you’ll need to have an app for watermarking your images available, and we’ve found WordSwag, which is available on both Apple and Android devices.  Just a note — WordSwag is a premium app (it’s not free) but the cost to use this app is minimal compared to the convenience that it provides users on the go, and compared to alternate solutions (like Photoshop or Lightroom).  Although WordSwag supports overlaying text that you type on your mobile device onto an image, we’re going to be talking about actually putting your logo onto your image — it’s pretty badass for an app!

I’m a fan of the user-friendly structure of WordSwag, and I’ve got an awesome trick to being able to use a logo in this app.

READ THIS PART CAREFULLY, you need to understand where you’re saving your logo from.  We’ve found that you cannot save your logo to your camera roll, and use it with transparency here.   Seriously, saving you a headache! 😉  In order to use your logo, you need to make sure you’ve got your transparent .PNG file saved to Dropbox (or similar cloud storage) and have Dropbox on your phone. You’ll be able to upload your logo from Dropbox and maintain transparency.  I’ll explain below…

Here we go!  Alright, you’ll open up WordSwag, and then choose your image that needs watermarking.

You’ll click on the text — just do a “.” for starters.  WordSwag will prompt you to write more, but continue anyway — we don’t want anything but the dot.

I find that “Fresh” is a good one because it’s small enough, make it the color necessary to blend in (I went with black) then I moved it up into the laptop. You could easily just move it slightly off the screen. (Similarly, you can use the transparency slider and then adjust the transparency slide.  Per WordSwag’s website, the app isn’t necessarily designed to add only a logo image, which is why you need this little work-around.)  AND SAVE.

Yup, there it is. See it… “Add Logo” — click that, this is where it’s going to suggest it’s a transparent backdrop.  This is where you’ll navigate & select your logo from Dropbox.

Select your logo, and it’ll appear on your image!  You’ll be able to change the size, transparency, and placement.  Don’t forget to save!  Voila!  Now, you know how to use this app to watermark your image on the go!

I also like that once you’ve used the logo, the next time you go to add it, it’ll already have it waiting to be used. WordSwag is perfect for making cute things to share on Facebook or Instagram, or your blogs.  We’d suggest grabbing one or more sets of stock images so that you can upload those to your Dropbox, select them, and then overlay your own inspirational or motivational messages for social media. Don’t forget to brand them with your logo, too!

[Note: We’ve mentioned Adobe products, like Photoshop and Lightroom, in this post.  We’ve also mentioned PicMonkey, and WordSwag.  We are not affiliated with any of these entities, and receive no benefit from their mention.]


ALP Tutorial: Watermarking in Photoshop & Lightroom

ALP Tutorial: Watermarking in Photoshop & Lightroom

Hi everyone!  Mary here with a tutorial — this is part one of two in the Watermarking series.  One of the questions that we get asked pretty frequently is how to use your logo as a watermark, or how to place it on images, so we’re going to take you through that process.  This post will be about Photoshop and Lightroom, two programs we highly recommend for tech-savvy business owners!

When you get your logo, you’ll receive varying file types. PNG is the file type you want for watermarking in Photoshop + Lightroom. Super easy process here — download the file, save it where you want access to it (I always recommend backing up either on an external or an online photo source like Dropbox) and get ready to learn how to watermark your images.

Let’s back up really quick — why are we going to talk about watermarking and what benefits are there to doing so to our products and images?


Why Use a Mark?

I’m glad you asked, or well… I asked myself pretending to be you, that works too right? Good, glad we agree!

So we watermark our images/products to protect our brand. It doesn’t need to be crazy up in your business watermarking — although, sometimes that is valid, as a photographer my watermark is pretty obvious in the galleries to prohibit someone from saving the images via a screencap. But subtle watermarking is like your little own calling card that this product is yours, these images belong to you and hey, look at my cohesive brand that is seen across the board and on my products. So badda-bing, badda-boom that’s an easy way to understand watermarking!

Now… Let’s get back to saving the PNG file!  You’ve got it saved off in a location that you’ll remember?  Great.  Let’s move on.



Open up Photoshop, open up the image you want to watermark.  I’m using an image from the pink stock photo sets to also help with variable coloring between light and dark.   You’ll also need to go ahead and open up your logo. So you’ll have two files open, your image and your logo — just like below!

So this is where things get fun and easy, simple and clean.

You’ll go ahead and select the marquee tool (it’s that lovely little dotted square to the left second one down) head over to your logo and pull the marquee tool around to make sure you get the entire logo in the dancing ants.  Clearly, fancy technical terms are in abundance when I’m at the keyboard!  😉  Now, copy it!  CTRL or COMMAND C will do it for ya!

Once you’ve copied the logo you’ll head over to your image, clickity-click on that bad boy.

This part is easy, just hit CTRL/COMMAND V.  You’ll also find it under edit on the top menu, we’re basically using a shortcut for paste.  Your logo will pop up onto your image.

As a side note, here’s a handy link for all shortcuts in Photoshop.  Keyboard shortcuts make the world go ’round.

CTRL/COMMAND T (under edit, Free Transform is what we’re looking to do, Command T is the shortcut) will create a box around your logo, and this’ll be how you resize to what you’re looking for on your image. You could leave it big and fancy like above (great for social media or default images) or you can hold down shift (this will lock the dimensions), click a corner, and drag to resize to what you’re looking for to protect your images.

Right above LAYER 1 (your logo) you can see the opacity of your image, move that slider around until you reach a level of satisfaction on the visibility of your watermark. I tend to keep my watermark on the less visible side.  I find that 25% is a good “Hey this is my logo but also look at my beautiful work!” percentage.

Then go ahead and use the move tool (“v” on your keyboard) and you can place the watermark where you want it!

Also, if you want another way that isn’t just pulling down the opacity, you can do that with the window next to the opacity, I tend to preference overlay which kind of fluctuates the opacity of the logo depending where it’s sitting. I moved the logo onto the notebook to show you the opacity on a darker color to show how you can still see the logo, it’s subtle but visual.

Viola! You now know how to watermark using Photoshop.




Now let’s give everyone a demonstration on watermarking with Lightroom, another great Adobe program that has a nice user-friendly way to do this.

With Photoshop you have a lot more control on where the logo goes, with Lightroom you will have the ability to quickly add your logo to several images.

Alright, so let’s start by saving the logo and opening up Lightroom. You’ll load your logo here. I’m going to go ahead and make an assumption of basic Lightroom knowledge on importing your image/products. This might be edited and updated at some point to walk through using Lightroom. Until then, basic knowledge is required of Lightroom!

Let’s talk a bit about the benefits of using Lightroom for watermarking.

It’s quick, you set it up once and boom, it’ll be applicable to sets of images at a time. It’ll be seamless and the same on every image set you export. It’s a time-saver. Photoshop gives you a lot of control on size/where the watermark goes, but Lightroom gives you the freedom of time but you relinquish some control on where the logo goes (it’s not like it decides for you, however we’ll get to that in the photos and what that means).

Alright, so you’re going to select the images you want to watermark/export for use. For the purpose of this tutorial, I’ve selected one. Makes it a bit simpler!  Alrighty, head over to FILE — you could shortcut (CTRL/COMMAND + SHIFT + E).

We’re going to do a bit more assuming that you’ve exported files from Lightroom before, so all your settings are set the way you’ve got them and they’re being saved to a folder of your choice, so you’ll scroll down until you reach watermarking!  This is where we’re going to mess with settings.

Go ahead and click on edit watermarks…

You should see one of the files selected and the above window. Now, you could easily just add some text to your images as your watermark, but that wouldn’t really be cohesive and seamless with your brand/logo.  So we’re going to do Image Options and upload our logo instead of using text!

Oh look, there we are! Now scroll down to Watermark Effects.

You can mess around in here for the opacity, size and where it’ll be at. So go ahead and anchor it to a corner, center, top, whatever suits your fancy and your needs. Keep in mind, when exporting sets where your logo will be at and how it will be visible (opacity, size, etc) will be important to the set of images you’re exporting with the watermark. You can use horizontal and vertical above anchor to slight adjust where exactly the image is anchor to. After that, click SAVE and give your logo a name (ALP_watermark — you can make a few different logos, white/black/blue and in different areas so that you can choose which works best for the set of images you’re using, this is all entirely preference at this point and time consuming up front but a game changer for productivity later on).

You’re done! Throw some confetti around hit ‘Export’ and go to your folder to check out the groovy logo on your set of images. You are now proficient in watermarking in Photoshop AND Lightroom!! Throwing out a virtual high five for hanging in there and learning some new skills!

We’re always available to answer questions! And we love show and tell, feel free to share your newly watermarked products! Cheers!

[Note: We love our Adobe products, but we are not affiliated with Adobe in any way.]