Meet Amy, y’all!
Amy is one of our Australian clients that we had the pleasure of working with around the Christmas + New Years time of year. Amy’s business, Aussie Star Resources, is designed to help other teachers with some amazing educational resources.
Check out her brand!
Tell us a bit about how you got started with your business / blog / venture that we branded.
From the moment I started teaching the Australian National Curriculum I knew there was a need for fun and engaging teaching resources for upper primary students. Some of the topics can be a bit dull (ok, VERY dull) and the demands on teacher’s time are constantly increasing – they just don’t have the time to make awesome resources and maintain some semblance of a life! My goal was to make life easier for Australian Upper Primary teachers and every resource I make must meet that requirement. I want Aussie Star Resources to make teacher’s lives easier so they can spend time doing the things they love rather than worrying about creating or finding teaching resources. I know what it’s like to spend evenings creating activities and printables, or brainstorming ways to teach a concept when all you really want is to spend time with your family and looking after yourself. I know what it’s like to worry about not getting it all done and trying to find something that will help to ease the load. I’ve been there! Teaching is an incredibly demanding profession and the demands seem to be growing, so if Aussie Star Resources can ease the load on Aussie teachers then I’ve achieved my major goal as a resource developer.
What products or services do you offer?
Aussie Star Resources offer digital products that align with the Australian National Curriculum and make teachers lives easier. It’s so simple! Once a product has been purchased it can be downloaded immediately, printed and it’s ready to go. Our blog strives to provide teachers with advice, information and links to help them teach the curriculum content. As we grow our content we are endeavoring to be a one-stop-shop for Australian Upper Primary teachers. We’re currently building a resource library of free resources especially for Upper Primary teachers.
What’s the best advice you have for someone that is interested in doing something similar to you?
When i was setting goals for 2107 creating a cohesive brand was at the top of the list. I had spent a great deal of time defining my ideal customer, refining what Aussie Star was all about and how this might translate visually. From this I created a moodboard and went in search of a designer who could help me. I found Beck and Autumn Lane Paperie on Etsy and fell in love with some of their pre-made logos. As I wanted something unique to my business I bought the Business Branding Package. I have to admit I was worried that Beck might not get the “Australian” aspect of my brand but the initial questionnaire was very thorough and gave me an opportunity to tell Beck about my business in great detail. It clearly made sense because I had such a hard time choosing from the designs beck created! Every time she sent me design options I wanted them all! Despite the time difference Beck and I were able to communicate all revisions and requests quickly and efficiently and within a few weeks I had a new look for my business that I love and that is totally inline with the visual vibe of Aussie Star Resources.
What does the future hold for you?
I am loving working for myself and it is my intention that Aussie Star Resources will grow to offer resources and assistance for Aussie teaches across all upper primary subject areas. I am also working on a strategy for a membership website which I hope to launch by the end of this year. This will mean I need to tap in to the creative genius of Autumn Lane Paperie’s team again to help me out and I am looking forward to that!