Welcome to Austin, Texas
Planning a visit to Austin for an event? It’s a unique place, and the team behind Crown & Bow fits right in.
Mandie, an entrepreneur who owns an onsite makeup business, and Rebecca, a crime investigator, have partnered to offer Austin-flavored gift bags. Wait. What? We can understand going from makeup to gifting, but transitioning from CI to tissue paper seems to be a bit of a leap. (Picture Ziva with a gift bag. See what we mean?)
On the other hand, consider the skill set each woman needs and how they mesh. To run a successful makeup business, one must be artistic, personable and organized. The CI needs to be tenacious, imaginative and bold.
More than beef jerky and cactus candy
Rebecca and Mandie currently offer welcome bags for people coming to Austin for any event. They curate items that someone would need or like while traveling. Snacks, water and popular souvenirs are all produced or available locally. That way, a taste of Austin is easily acquired and the perfect answer to the question at home, ‘What did you bring me?’ Here are a few examples — non-inclusive and subject to change, of course.
High Brew Coffee: Convenient cans of cold brewed coffee are produced in Austin and distributed throughout the United States. Enjoy a variety of flavors in single cans or cases of a dozen.
Yellowbird Condiments: Nestled in your welcome bag you’ll find travel size bottles of 100% organic, direct trade spicy sauces. Yellowbird distributes products across the US and ships internationally. To them, the question is not, ‘will my food be spicy?’ but rather, ‘how spicy will it be?’
Whiskey River Soap: Now for something not edible (although some may disagree). Austin’s own soap-for-hipsters company also makes candles from locally sourced materials. None of this business of slapping a funny label on goods from China for them.
Putting our brand on it
Branding was more tough then we thought. We wanted a feminine modern branding package but also soft and vintage. The main issue we found was “is this easy to read” and what colors are going to be visible and pop.
We work in the makeup industry and we hear all the time brides needing to find brides maids’ gifts for their gals and don’t know what to do. Besides doing a robe or something more normal, we wanted to be able to offer bridal parties or businesses a one stop shop. We source specialty crafted items that are unique and special and take the worry off the bride or person planning the event.
What’s on the horizon?
There is SO much happening. Mandie and Rebecca are excited about the future because they see so much in the wedding industry. But also, so many different events happen in Austin. It’s mind blowing to see it all unfold.
So far their biggest obstacle is reminding themselves that they have to keep going. Even though Crown & Bow has not yet launched, they’re constantly testing and adjusting their offerings. In many ways, the pre-launch is more intense than going public. As Mandie says, ‘We are working on perfecting the product itself.’
Along with the challenges, the greatest success thus far has been persevering through any and all doubt along the way. When things get difficult, it’s easy to just give in and go back to the way things used to be. But if that’s allowed to take over, nothing will ever change.