We’re excited to introduce you to Courtney of Foursquare Studio!
Tell us a bit about how you got started with your business / blog / venture that we branded.
A few years ago I created tag collections for each of my children. It was a fun way to display their birthdate, baby picture, and facts about their birth– almost like a scrapbook I could hang on the wall. I started coming up with more themes for the collections and giving them to gifts as friends and family. Because I got so much positive feedback, I decided to open an Etsy shop.
What products or services do you offer?
I create mixed media tag collections mounted in shadow box frames. I have created tag collections for Christmas, birthdays, new babies, weddings, cities, sports teams, and schools. Each tag tells a small “story” about the overall theme using paper and other embellishments. It is a great way for people to display their passions and accomplishments.
What’s the best advice you have for someone that is interested in doing something similar to you?
The best advice I could give would be to have patience. I opened up my Etsy shop months ago and am still trying to build my brand, increase my inventory, and style and shoot photographs of my product. Going through a new creative process takes time, especially if you have other commitments you are also trying to balance. I don’t get to work on this endeavor nearly as often as I would like to, but I try not to beat myself up about it. Every opportunity I get to spend building my business is a day I move a little further ahead and learn a little more.
Tell our readers a bit about the branding process!
Although I have a marketing background, I really struggled with branding my own business. (Doctors make the worst patients…) I wanted a fresh, modern look while staying true to my creative visions for my artwork. I discovered Autumn Lane through a Facebook ad campaign and really liked the style of their pre-made logos. When I also discovered they did custom work, I decided to spend the extra money and have them work with me directly. Lily began by having me create a shared vision board on Pinterest which was a really great exercise for me to go through. I also had to complete a very extensive questionnaire. Based on that information, Lily sent me several logo options that she had created. That was, hands down, the most difficult decision. It took me several weeks and a couple of revisions to decide which one to finally go with. Once I had my logo, the rest of the process was pretty easy. I finally had a brand “style”, complete with colors and fonts, so I was able to narrow down things like business cards quickly.
While my tag collections are handmade, I didn’t want my brand to look that way too! I think more customers will be drawn to the professional appearance I now have on Etsy and Facebook. Creating these tag collections takes time, and my price point is a reflection of that. It is important for me to attract a customer base who can understand and appreciate my work. I believe this new look will do that. My online presence is the face of my business and I want to make sure I have the sharpest, most eye-catching branding I possibly can.
What does the future hold for you?
I have been asked to participate in a few area craft shows next year. I have also been asked by my city to create the official “welcome gifts” for new business who come to our area. Ideally, I would love to find more time to devote to this so that I can build up my inventory and create new ideas.