Be The Glitter
On a gloomy winter day, cheer up with sparkly things! Gold and diamonds immediately come to mind, of course. But glitter is a good bridge, and way more adaptable. So now you might want to know where to buy glitter.
Glitter Island LLC is the place! Brooke Capps stocks a great many different glitters and is constantly adding more. Just a few examples: happy birthday glitter, glitter shapes and color changing glitter. Check out these cute little autumn leaves! Shop the glitter catalog on Brooke’s website and she’ll ship directly to you.
Brooke has always had some kind of business going. She and Matt run a full-service marina on Logan Martin Lake in the Coosa Valley of Alabama, plus a renovation company. Until 2016, Brooke also was an employee elsewhere. But Addie would start school that fall, and Brooke wanted to spend their summers together. So she left her job to be a stay at home mom, and purchased a Silhouette Cameo cutting machine.
Crafting and cutting decals and cardstock was fun, but that wasn’t enough. Brooke needed more sparkle in her craft life. So she started searching Facebook for new ideas and came across glitter tumblers. They’re incredibly easy to personalize and fun to create. Plus, they sell like crazy. So for 2 years Brooke made and sold gorgeous glitter tumblers on Etsy and Facebook Marketplace, and still makes them today.
Once bitten by the glitter bug, it didn’t take long before Brooke had over 100 different colors of sparkly stuff. After going through the normal customer process of buying and waiting on product, she got the bright idea of selling the glitter herself. So in April of 2018, she started with just 5 different glitters. Immediately it took off.
Where to Buy Glitter
Today, Brooke runs her businesses full time and loves every minute. The store is online only, to allow her to be there for her 6 year old daughter, Addie (who loves helping her mom).
Branding the Sparkles
At the same time Brooke was preparing to launch Glitter Island, she got in touch with the design team at Autumn Lane Paperie. We had fun on the journey from the first premade logo, through Brooke’s current custom logo, and we think Brooke did, too.
The branding process was perfectly smooth. I was a little nervous with it all being online and through email but it couldn’t have gone any better. They were quick to make any changes and answer any questions I had. Most importantly the product is beautiful. I will never use anyone else!
Brooke’s biggest obstacle so far has been standing out in a crowd. There are several glitter resellers and some of them have 25,000 members in their groups. So how do you compete with those numbers? Professional branding helps – a lot. Even though Glitter Island is a small group, Brooke is confident that her new branding puts her on an equal footing with the others. Drop in to the Glitter Island group page on Facebook, and see for yourself. And buy some glitter!
No One Is An Island
Feeling the pull to leave the safety of the shore and paddle out on your own? It can be scary, especially when you’re just learning to navigate. We won’t lie to you, there are hidden rocks and sudden storms. But the beauty of a sunrise reflected on the water is incredible! Especially when you can buy glitter and fling it!
It’s tough. There are so many different resellers out there now. But don’t give up, and keep pushing forward. Just be real. Customers love that they feel like they can connect with you.
I feel like my greatest success is not giving up when things got hard. Running a business is not as easy as it looks!
Are you ready to find your own private island? Contact our Autumn Lane design team and let’s share some pineapple! Or maybe even a campfire.