Meet Ines, owner of Jacaranda Handmade!
Tell us a bit about how you got started with your business / blog / venture that we branded.
Jacaranda Handmade started off as a creative outlet to the stress of college exams. I started sewing by hand as I didn’t have a sewing machine. First, I tried making dogs clothes. I wanted to make a jacket for a puppy I had adopted. I loved the outcome so I decided to buy an affordable sewing machine. At that point I realized I loved making things, I just didn’t know what specifically. My next challenge was learning to use the machine and everything sewing related. After that, I could make professional-looking handbags, something I remembered I had wanted to do when I was little.
My first customers where family and friends who supported me and encouraged me to continue. Lots of practice, trial and error got me where I’m today, with my own online shop of handmade accessories.
What products or services do you offer?
I sell bags and wallets, among other women’s accessories, that I make in my home studio.
What’s the best advice you have for someone that is interested in doing something similar to you?
Practice and patience, and lots of research. I learned to sew thanks to Youtube videos and online tutorials. Bought lots of supplies that didn’t work for me, but slowly learned what did work and what supplies to use in order to achieve what I was looking for. My first bags weren’t as good as they are today, although at that point I was pretty proud. I believe it is a mix of always wanting to improve but at the same time being mindful of how much we have learned and progressed.
Tell our readers a bit about the branding process!
I designed my previous branding as, as an entrepreneur, didn’t have much budget for having it done professionally. I was relatively happy with my logo but didn’t absolutely loved it. Eventually, I was able to upgrade my branding and came across Autumn Lane paperie. I loved every logo available, but decided I wanted a custom one. I didn’t know exactly what I wanted, just that I wanted something with colors and maybe flowers. I trusted Lily with it and when I opened the email with the logo proofs I fell in love. Deciding which one was not difficult at all. They all were awesome but there was one that spoke to me. My logo is a Jacaranda, a common tree found in the city where I’m from, Buenos Aires, Argentina.
As small business owners we sometimes try to do everything ourselves but I’ve learned that we need to let go and trust someone else to do it. Definitely one of the best choices 🙂
What does the future hold for you?
I have no idea! I hope to continue growing my brand 🙂