Y’all have to check out Kerry Horrocks Photography! She’s a natural light photographer in Northern Utah, and her work is beautiful!! Let’s just say, Kerry submitted a bunch of images for me to choose from for featuring on this post…and I couldn’t choose! So, a slideshow was the only feasible solution to such a fab problem to have! We had the pleasure of working with Kerry for her brand.
Tell us a bit about how you got started with your business / blog / venture that we branded.
Photography was a happy accident, honestly. My first decent camera was a gift from my husband – mainly for wildlife and family events. I had a dear friend take an hour one day to show me shutter speed, aperture,ISO – just the basics & I was hooked. In the beginning, I almost just gave up. It is a very competitive industry and when you really start to study and delve into the science – pretty daunting. But my need to be better and be “good” was stronger than the fear of failing. I practiced and studied & thousands of hours later ( 5 years to be exact) I feel like I am reaching and accomplishing some of my goals. I love photography because there isn’t a plateau – you grow and stretch your creativity with every shoot. I love meeting people and sharing their stories. I am still discovering “me” – my style – and I know I will get out of this passion, what I invest into it.
What products or services do you offer?
I am a natural light photographer. My studio is my community. I offer senior – portrait & family sessions. Your session is an hour long, and once finished, it is loaded in your own personal session album where you are directly involved with the choosing of your purchased images. I make sure to involve you from start to finish in order to make sure your final images, when showcased, reflect you, your life style and personality.
What’s the best advice you have for someone that is interested in doing something similar to you?
To anyone who thinks this is for them – be prepared. Find a mentor and if you can afford it – some classes. This is a huge financial investment – a fantastic one – but smart decisions will only help you succeed. Throw yourself in and don’t be afraid of failing – it’s just a step in the right direction of growing and being better. I spent hours and hours scouring the web and looking at other photographer’s work and styles – and hours practicing. As I have grown in skill – I upgraded equipment. I don’t think anyone should invest thousands before they learn the basics. You need to be able to handle all walks of life and personalities – I can promise you there will be challenges. Learn to communicate clearly and concisely, it will protect you and your clients. Immerse yourself in forums and blogs with those who have established themselves in the industry – so many of the sensational ones share advice and wisdom in order to pay it forward. They are invaluable resources! Remember: The most destructive thing you can ever do is believe someone else’s opinion of you!
Tell our readers a bit about the branding process!
I have a fellow photog who had worked with Autumn Lane and I loved her final product so much I knew this was the company for me. I waited until I knew the time was right for me to put my name and reputation out there – and sent that email!! It’s a fantastic value for the investment. I was pretty naive and made sure Beck knew that from the beginning. She took me step by step, with the main logo to sub logos and so on. Every proof that was sent was reviewed by me for a few days in order to make sure I wasn’t making rash decisions. I even sent the proofs to friends and family to see what their first impressions were – they know me, my personality and my work ethics. I found the choosing and narrowing down process was tough only because Beck is such a great listener that she really honed in on what I was saying and envisioning. It made for so many fantastic choices that it was hard to choose a favorite. I utilize social media – we all do, right? I immediately took time to showcase my new brand and I have receive so many compliments and inquiries. I feel it gave me a more professional look in the social media field and has allowed for an identity to be established. It is also is helping potential clients sense my style and personality with just a simple glance. As a beginner, you don’t want to look as insecure and unpolished as you feel. This experience has magnified my self esteem and moral so much!! I love the final product and the new me!!!
What does the future hold for you?
What does the future hold? Gosh – I don’t know!! But I can’t wait to see! I’ll find a mentor for studio work – I’ll start getting my feet wet in the wedding industry – and my first goal is to really infiltrate the local high school’s senior session business. I am so so grateful for the personal growth photography has blessed me with! I can’t wait to be better than I was in 2016. “Success is not final, failure is not fatal: it is the courage to continue that counts.”
― Winston S. Churchill