A Tale of Nomadic Inspiration
Do you love turquoise and sterling silver as much as we do? Drop in on Lost in Lavender, Alexandra Fergusson’s Etsy store, and try not to drool on your screen! Each piece is handmade and unique, fine quality jewelry from the soul of the artist.
Alex was well on the way to a career in customer service and hospitality, 8 years on. But she needed a creative outlet, and jewelry design was the perfect solution. It had to be special, however, and she took up the challenge of learning silversmithing.
Preparing the Silversmith
Ever since I was young, I’ve loved creating things. Art was always my favourite subject in school. It was no surprise that in university I majored in Visual Arts, with my studio major being printmaking. After graduating from university, I moved to the west coast of Canada and decided to take studio courses in a new medium – silversmithing.
Alex had discovered a new love. Over the year she immersed herself in learning her craft, honing her skills and taking as many classes as she could. In 2018 she was ready to go public, and opened her business, Lost in Lavender.
Beautiful Adornments from the Earth, crafted with love
Turquoise stones are not the only naturally occurring gems which are incorporated into Alex’s sterling silver constructions. She uses different colors of turquoise, from shades of green through blue-green, to blue, plus a veined white called ‘White Buffalo’ and Sonoran Gold turquoise. Gorgeous!
Choose labradorite (deep blue and shiny) or pink moonstone, Peacock Variscite (have a look, it’s too complex to describe!), Tiffanystone, onyx or even just plain worked silver. Alex has staple pieces on hand, but for variety she also makes one of a kind items. Order custom pieces to your inspiration!
Alex uses sustainably sourced and recycled silver in her designs. She works directly with family owned mines in North America to source the stones she uses. In summer, she travels around Canada with her little trailer, making jewelry and taking time to enjoy various parks.
For a wider range of Alex’s artistry, plus posts about her 27ft trailer, pups (Misty and Onyx) and adventurous trips, enjoy the photos and vids on her Instagram page.
Creating the brand
The branding process with Autumn Lane was so easy! The team was really helpful. They translated the ideas I had about the logo perfectly, and it turned out better than I could have thought. The whole process was super easy and very quick! I cannot recommend them enough.
Currently I’m located in London, Canada, and travel around quite a bit. This summer holds lots of vendor markets where I am able to meet my clients and sell my jewelry in person. If you’ll be in Canada and happen to be at one of the markets, look for my lovely logo on the display and let’s get acquainted!
How to get Alex’s beautiful jewelry
Outside of Canada, order from her Etsy shop! Alex will gladly ship her gorgeous creations worldwide. But shipping preparation time will vary with each piece, so check your item to be sure. Shipping rates are subject to change, and any other fees are the buyer’s responsibility.
Alex’s general thoughts about business
I would say the biggest obstacle in this whole process so far would be self doubt. However, I have a great support system around me that believes in me and cheers me on.
Just choosing to pursue something that I am passionate about has really been a success, finding a job that I love! I am happy that I am able to support myself part time with this business and hopefully full time in the future.
If you’re thinking about designing jewelry – or anything creative, really – I’d encourage you to sign up for local classes and try something new. It takes practice to learn skills. I’m still learning to this day! I am not an expert, but I am continually learning.