Do you remember handmade doilies? My little Danish Grandma used to make them, and I still have a few that she created. She also made crocheted tablecloths with the same fine thread. Imagine! But they were all white.
Merre Ward also creates doilies, but these are paper, and the most beautiful colors. Buy online from Merre’s stock and Vintage paper doilies in white and metallics. She also custom dyes paper doilies from 4” to 16” for weddings (chargers), invitations, table color add, showers and lots more! Need a square or rectangular doily? The Paper Doily Store has them, shipping from California all over the world!
When Merre has 16, she started in the Real Estate industry. For the next 35 years, realty claimed her time (title insurance, loans, broker, investment agent and more). After a full career, she became an entrepreneur, creating and growing 2 businesses that she sold.
The Paper Doily Store was begun when Merre was making cardmaking kits and selling on ebay. Some dyed doilies on Etsy caught her eye, so she started dyeing her own 4” doilies, in about 20 colors, to add to the kits. Then she added larger sizes up to 16”, and more colors — to a total of 230 shades. And The Paper Doily Store was born!
Already comfortable with online selling, Merry made her own Shopify website, and while she has good website traffic, she knew she was leaving a lot on the table (yeah, a doily joke for you!).
“This is my 2nd try for a beautiful logo and branding and Lily hit it spot on! I have used 3 other companies in the past for other business designs and have never been so thrilled with the entire process and result! And I thought completing the questionnaire and including pics of colors and designs I liked was genius!
“I was probably the customer from hell and they were so patient and kind to me! THANK YOU FOR THAT LILY! Autumn Lane is also working on my website and I am very very excited! Money well spent and do not bother looking at other vendors! I have done all that research and you will never find a better company and staff!. Being organized, being straight forward, excellent communication, letting you know what to expect and what the rules are – this is Autumn Lane Paperie all tied up with a bow!”
Asking whether Merre is full time in her new company is cause for amusement.
“I work 16 hours a day/7 days a week February through July and have normal hours from Halloween to the end of December!”
The biggest obstacle so far for Merre seems like a good problem to have – growing crazy fast organically. It makes for long days, but she just goes with the flow and tries to get enough sleep. What does the future hold for her? Nothing but good stuff!
“Finally, I’ve been blessed with a job that I love and that does not feel like a job even though I work so many hours. If everyone could only be so lucky!”