We’re excited to introduce you to Laura, the owner of Sawdust and Seashells LLC! She’s located in Port Saint Joe, Florida, and she sells wooden signs, candle holders, & more! Check out what she had to say!
Tell us a bit about how you got started with your business / blog / venture that we branded.
I am a true southern girl, living in the panhandle of Florida. There are few things in life that I love more than spending a day on the beach collecting driftwood and shells, or woodworking in my shop, creating furniture and wooden signs. I love to decorate my home with coastal decor, but buying some of the furniture and decorations can be expensive. That’s when I decided to create my own wooden signs, furniture, driftwood candle holders, etc. I began giving them away as gifts to family and friends, which led to other people placing orders. I decided to create my business, Sawdust and Seashells LLC, which I hope will grow and enable me to make a living doing what I love, as well as provide coastal decor to customers at an affordable price.
What products or services do you offer?
The products include wooden signs, chalk boards, driftwood candle holders, shell candles, benches and entryway tables. Wooden crafts include wooden block letters, holders for the block letters, wooden books with quotes on the spines, and holiday block decor. I create custom orders for customers who want a unique addition for their homes. Some include family subway art, business subway art, signs with the family name and established date, and signs with paintings of subjects they love such as a blue heron or egret.
What’s the best advice you have for someone that is interested in doing something similar to you?
With all of the wooden signs on the market, I think you need to find a way to make your signs unique. It’s important to keep your prices affordable, but you also need to make a profit. I am still working to find the balance of what the signs or crafts cost to make, adding the labor cost and keeping it affordable.
Tell our readers a bit about the branding process!
The branding process was easy with the help of Lily. She was able to read my questionnaire and look at my Pinterest boards to create four amazing choices for my logo. The only difficult part of the branding was narrowing down the options to one final logo, two sub-logos and the patterns. Lily was also kind enough to explain how the different files could be used, such as social media, business cards, banner, etc.
I think my new brand is very eye-catching and easy for customers to remember. I am hopeful that customers will look for my logo online and at festivals and markets to increase my business.
What does the future hold for you?
I hope my future holds many years of working in a career I love, as well as growing my business from local festivals, markets and stores, to increased online purchases.