Check out our recent branding for Soulful Inc., a New Zealand-based print design company!


Tell us a bit about how you got started with your business / blog / venture that we branded.

I’m the Business Founder, Wife and Mum of two based in Auckland, New Zealand. Together with my husband Michael, we are the creative energies behind Soulful Inc.
Our business combines my passion for inspirational quotes and images with Michael’s expertise from the print industry. Our visions come together in our products and our message can be displayed forever in the home or office, and not just on a post-it note or status up date.

For years I have lived by the “Live, Laugh, Love” philosophy and after much trial and error, I can proudly create beautiful foil art prints which can be shared and enjoyed by others.

What products or services do you offer?

We developed and continue to grow the following product ranges:
Soulful Prints
Unique prints using real foil, every beautifully crafted print tells a story.

Soulful U
Products we have selected with you in mind, to inspire you to reconnect in the busy lives we lead today. Current products include crystals and salt lamps and we will continue to expand this range.

Our wish is to bring inspiration, balance, harmony and peace to you and your environment.


What’s the best advice you have for someone that is interested in doing something similar to you?

Do your research, know who your target market is and how you will reach them. We have spent a lot of time creating our processes and ensuring that our products are using quality materials.


Tell our readers a bit about the branding process!

Even though we are on the other side of the world, I love how technology can bring us together! When I came across Autumn Lane Paperie, I loved their style and felt that it would be a great fit for the brand we are creating. I had an idea of colours and what I wanted to capture in the logo and Lily was able to bring this to life for us – always on hand to answer any questions or make the required adjustments. Lily made the process effortless for us right through from the initial consultation questionnaire through to the final branding with logo and collateral items. The specific questioning they do really gets to the finer details of what you are about and what you want to create.

We have had such great feedback from our new branding and believe that this was the right step for us going forward, our brand makes us unique.


What does the future hold for you?

I hope that we can continue to grow and develop. We will continue to fulfill our wish which is to bring inspiration, balance, harmony and peace to you and your environment!


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