Tell us a bit about how you got started with your business / blog / venture that we branded.
We started our business about six years ago, offering custom cakes, cookies, treats, etc. This was side business for myself and my mom that steadily grew as we gained more and more clients. About a year ago, while planning my own wedding, we decided to start taking some casual fun flower designing courses. It quickly became an obsession and after successfully offering some flower arrangements for sale, we decided to expand our business to include flower design.
What products or services do you offer?
On the bakery side, we offer custom cakes, cupcakes, cookies, sweet trays, etc. On the flower side, we offer small scale flower arrangements specifically for special occasions.
What’s the best advice you have for someone that is interested in doing something similar to you?
Practice, practice and more practice! I can’t tell you how many hours we’ve spent at workshops, courses, online learning, trial and error and just researching everything and anything. I also contacted a lot of people in similar fields for advice and suggestions on products, etc. We also rely heavily of referrals from our clients, so offering incentives, contests, etc. really helps to spread the word and bring in more clients :).
Tell our readers a bit about the branding process!
In terms of branding, I had a basic idea of what I wanted our new branding to look like. Because we were adding in flower design to an already established cake business, I really wanted to keep some small reminders of our old logo, but to completely re-vamp it to include the colours and whimsy of flower design. I looked up a ton of colour palettes until I had an idea of what worked for our business, and looked up sample logos to give an idea of what I had pictured in my head. Lily was fantastic to work with. She took all of my random ideas and suggestions and created exactly what we were looking for. She was able to take the small changes I requested and create an absolutely perfect logo and brand for our business. I was able to take as much time as I needed before making final decisions and Lily was able to make suggestions that help make the decision making even easier. I truly believe our new brand will help elevate our business as it perfectly represents our combination of cakes and flowers into one cohesive design.
What does the future hold for you?
We hope that the future holds a continued growth of our new combined business. We really want to grow in our flower design, and to be able to offer arrangements frequently throughout the year. We also want to continue to grow our knowledge and skills in both areas with continued workshops, education, etc.
If you’re in the Bowmanville area of Ontario, & would like to look into Sugarbird’s services, you can find them here: www.sugarbirdcakery.com