Every once in a while, you just *click* with your clients. That’s what happened with Stacha! Stacha is a watercolor artist, and she runs The Daydreamerie. Stacha needed a logo design, mentioned she was an artist, and things blossomed amazingly! Any time someone mentions that they’re an artist, or they work in watercolor, and the brand is *for* their artwork, I get warm fuzzies! I mentioned to Stacha that it would be pretty badass if we could use her own artwork in the logo, since it would make it that much more her. Thankfully, Stacha was on board with this, and we came out with four gorgeous logos that she can use interchangeably!
Also, Stacha is crazy generous, and sent a care package full of goodies that she sells with her own artwork — journals, postcards, stickers…amazing! It was such a treat to see the artwork right in front of me. Only problem is that I’m STILL fighting the urge to buy postcard sized frames so that I can hang each of those little cards everywhere!
Stacha sent over a few additional images for me to post for the blog, and I seriously can’t even. How dreamy is this?!
Tell us a bit about how you got started with your business / blog / venture that we branded.
I have always doodled and drawn. My style leans towards the whimsical and soft. Hopefully it makes you smile and at times make your heart feel hugged. I create what I need to see and started first with my Facebook page to have a positive and lighthearted space to visit.
My two biggest fans are my children Riley and Sarah and they really encouraged me to put my art out publicly. I have had the amazing opportunity to collaboratively teach some online lessons with other amazing women and am slowly creating a brand I am proud of!
I am always so humbled when someone connects with some of my work deeply enough that they would like to make it part of their home or a gift. When I would get inquiries on how to purchase my work I realized I needed to do something! My website came about slowly, the tech piece is not as compelling to me : )
What products or services do you offer?
Currently, The Daydreamerie offers my art in multiple forms, prints, journals, postcards and greeting cards. On occasion I have originals available. I paint both on traditional substrates as well as reclaimed wood.
I am working on getting the classroom portion of my site up and running so that my prior workshop lessons along with new lessons can be all in one space : )
What’s the best advice you have for someone that is interested in doing something similar to you?
The advice I would offer anyone is the same advice that I still give to myself… Do something everyday. Even if you aren’t feeling it, just start and make a mark if for no other reason than you can, which means you should! I would also say it’s okay to go slowly. Art initially was (and is) my stress relieving escape. I have a day job that I love and my art has kind of grown in unexpected ways. You can do both!
Tell our readers a bit about the branding process!
Identifying branding aspects were difficult because I had so many choices. I guess I didn’t really do the greatest job in narrowing it because I ended up with 4 different logos!! Oh well. I like choices lol! Choosing the font was probably the most difficult. I wanted something that was both solid but sheer, (yeah, I know, that is clear as mud), which Beck did beautifully with the blend of the font and the color of it.
It also required me to look at what symbolism I wanted to embrace. As I was looking through my art I noticed I was drawn to tethered stars. To me it’s like a personal wishing star just for me (or you) and I knew it had to be a part of the logo.
Color choices were hard for someone who believes there is no such thing as too many colors! I again went to what I found myself gravitating too most often and chose some of my favorites that show up in my work a lot.
I believe my work has a distinctive style to it but with my new logos I believe that The Daydreamerie will more easily be recognized and ultimately it gives my print work a more professional perspective… but one that aligns with my brand’s personality at the same time.
What does the future hold for you?
My future is exciting to me! I purposefully did not use my name as my brand name because I don’t know what it will become but didn’t want to just limit it to me. I hope for future collaborations, sharing the thrill of creating with others in person and online. I haven’t even thought of all the things that can happen and I am looking forward to tripping on them in the future!