You don’t have to be Jewish to celebrate Passover
Every spring, most of us celebrate Easter, the commemoration of Jesus’ Resurrection. But it’s not the only observance of deliverance from bondage. Remember the Exodus account of Moses putting pressure on Pharaoh to let him lead the Israelites out of Egypt? Pharaoh’s stubborn refusals brought many plagues on the Egyptians, from blood in the water, to hordes of frogs, to clouds of locusts that ate all the plant life.
The last plague was the Angel of Death that killed every firstborn human and animal in the land, including Pharaoh’s son. But the Angel spared every Israelite home that had the blood of a lamb painted on the door frame. That final tragedy broke Pharaoh’s will and he agreed to let Moses lead the people out of Egypt. The transition from slavery to freedom is observed every year in the Jewish feast of Passover (here’s a rabbi’s explanation of the tradition).
Morgan Sugg and her family have been honoring and celebrating the feast of Passover with their church family for almost a decade. Normally the Jewish community observes Passover, but it isn’t limited to them. Many Christians would like to experience the tradition as an extension of their belief, but don’t know much about it. And if they do know, they aren’t sure how to perform the prescribed rituals. The Passover Project was created to make honoring and celebrating this special time simple and beautiful.
A different kind of Easter
I don’t know of another organization that teaches Christians how to celebrate Passover. It is definitely a unique product. First, because it is free. Second, because the celebration happens once a year. And lastly, because we are pushing Christians outside the mold of their standard holidays to take a deep look at their faith.
Brad and Morgan are associate pastors at Friendship Church of God in Frisco, TX, which worked with them to develop The Passover Project. Morgan’s background in corporate public relations and asset management was instrumental in creating the program. To celebrate the Passover tradition, follow the clear, understandable steps listed on their special website. The resources are free, including printables and traditional recipes for your Seder.
Capturing the feeling of the brand
The branding process was so easy! I was on a time crunch and had something very specific in mind (which I attempted to sketch on paper to give an idea of what I wanted). Everything was done in a timely manner which was so important to me. Even though I had something specific in mind, I was open to see what the professionals came up with!
I love to see others’ creativity at work, it is really a beautiful thing. The tweaks of font and small detail, in bringing my vision to life, were seamless. Branding is so important when building trust with people. Most people want to just do the creative part, but you have to know who you are first. Know who you are, then when it is time to brand it will be so easy!
Spreading the Word
As a writer and speaker, even before her inspiration for The Passover Project, Morgan knows how to create the buzz to raise awareness. Through her own Facebook page blog, Instagram marketing, Pinterest pins and Twitter tweets, the program has expanded to several states.
One success was that on our first push we went multi-state and I was only expecting a regional response. But more than that, there was a wonderful team that rallied around me when I first cast the vision. To have so many people excited to jump on board was a blessing and very much needed. Teamwork makes the dream work!
I am excited to see the expansion of The Passover Project in Spring of 2020. We are hoping for a global impact!