The way we shop is rapidly changing, with brick and mortar stores continually closing, online shopping is becoming easier and more convenient. Consumers can view look books and see what’s trending from any mobile device. Inspiration is everywhere and professionally designed ecommerce websites can easily influence buyers, turning inventory into sales. Maybe you are a creative with a growing stock of hand-crafted items that you want to sell beyond the local craft fairs, or a fashion conscious trendsetter who wants to share her sense of style with the world, but you don’t know how to start an online boutique. It is easier and more cost effective than you imagine, with limitless growth potential.
Research Other Online Stores
Make It Legal
TIP: Customer reviews are a great research tool for determining product quality and company reliability. Don’t forget…soon customers will be leaving your online store reviews! Strive for 5 stars every time!
Establish A Brand For Recognition
From this point forward everything you do is your brand, from the colors and fonts you use on your site, to the types of content you post on social media. Make choices that reflect your products and the message you want to send to customers. Be cohesive, set standards and do not compromise. The ultimate goal….set yourself apart with an unique and memorable brand.
Pick A Name & Buy A Domain
Be creative but not limiting. Think long term. You may start by selling only homemade organic soaps but later include lotions and body scrubs. So naming your online store Simply Soaps wound not be wise…Simply Organic...that’s better! Now check availability and purchase a compatible domain.
Set Up An eCommerce Website
There are three critical elements of every online store: a professional product gallery, an efficient shopping cart and an intuitive check-out. These all lead to conversions and that is the ultimate goal. You want the user experience to be simple, life is complicated enough. From the moment they land on your site until the moment they “confirm purchase” it should be easy. Trying to navigate through a poorly designed online store will deter customers, lead to missed sales and a less than stellar reputation. Nothing spreads faster and does more damage than an unhappy customer service experience. Functionality and design are important features a professional web design agency can assist you with. They understand that your eCommerce website is an investment into your success.
Optimization,Speed & Security Are Essential
Marketing With Social Media
Social media allows for mass marketing on a global scale. Facebook, Instagram and Pinterest are extremely beneficial to online boutiques and stores due to their visual component. Why wait? Start your marketing strategy early and begin building an audience before the launch of your web store by setting up all of your businesses social media accounts. Then create post engagement by writing relevant product-related content that promotes and entices a following. Blog & build excitement!