Most people know they need a website
But when it comes to building a website, where do you begin?
Call it cheesy if you want, but the most basic, fundamental part of building a website – building an awesome website – is with a good idea. Whether that idea is the website owner(s) filling a specific niche that they’ve seen a need for or the idea is simply wanting to take more control over their own lives, this is where it begins.The idea behind a website is what drives it & what will keep it moving forward for years to come, so the more emotional the idea is for the website owner, the more likely their site is to succeed – but how do you take the idea & make it real & in a way that people can understand?
Websites are easier than ever to create these days & will likely continue to become even easier to create but what does that really mean?
Where do you start when you want to design your website from the beginning?
What does basic website creation include & how do you complete your site build?
Simply put, we think that the answer to these questions means that you really need to see a proven track record & accessibility for your web developer. We talked in a previous post about the difference between graphic artists (designers) & developers & how that can get expensive very quickly, so you probably understand that we feel the design & build of a website should all be completed by the same organization, if only for continuity’s sake. But let’s talk a little bit about the increasing ease of putting a website together & why it might not be a good thing for the market.
The growth of drag & drop builders makes it much easier for website owners to work on their own site, which is good. It also makes it easier for new freelancers or companies to get started on web design, though, and this is what we see as a bit of a negative – obviously it means more competition in the market but it also means more botched projects & frustrated website owners.
What happens with even the most basic website creation when there's a hosting or other technical issue with these new companies & freelancers?
How will they protect you & your website from poor infrastructure & predatory business practices?
We won’t name names but we’re aware of some very shady things that are done by large hosting companies & unless you’ve got a thorough understanding of what’s going on under the hood this is almost impossible to understand. That understanding isn’t the drag & drop type of skill & it takes years to even begin to develop.
It’s true that we include a drag & drop page builder on all of our websites we build for our clients for their convenience, why wouldn’t we? But it’s also very true that we understand the potential for code conflicts & how to fix them & we use a lot of custom code on every one of our sites that the client never sees & could never duplicate with the tools at their disposal. While we’re not a very old company (we were founded in 2014 & incorporated 2 years later) we came from a pretty technical background, too, so we had a bit of an unfair advantage. It happens.
ANYway, back to the questions we asked above ..
We feel that the future of web design lies in AI but until Google creates something better than the human intuition, you’ll always get your best websites from a pro who has been doing this job for years.
Why would you want a pro to handle your site build when anyone can make a website?
A pro is someone who has seen it all & has grown with the changes – they understand things like:
- creating a traffic flow through the website
- how hosting plays a key role in site speed and in your SEO
- adding in calls to action to get website visitors to take some form of (wanted) action on the site
- helping with the psychology of the design without being too aggressive
- site speed (those images really don’t need to be 5000 pixels across)
- how different codes interact & what to do about it when things go off the rails
- what changes to anticipate & how to plan for them
Simply put, the website pro understands how to pull the essence of your idea from your noggin & make it make sense to others & actually work. From the most basic website creation to the most involved platform you’ve ever seen, there’s a lot of planning & experience that goes into a site build with a pro – when it comes time to design your website, who do you want building it?