What does my purchase include?
Your purchase includes uneditable logo files in large format. We provide the following file types: .jpg, .png, .pdf. The .png file has a transparent background so you can feasibly use the file as a watermark, or on a website with a colored background. Vector files with no editable text are available upon request.
Can I request changes to the logo?
Sure, we do allow for some changes. We adjust the logo to be reflective of your business name. We also allow you to request a font change, and we’re happy to adjust the color of the text! Any other additions, subtractions, or modifications to the logo graphics will require a custom logo order.
Is the premade logo unique to me?
Our premade logos are resold; the best way to have a unique logo is to place an order for a custom logo, which we design specifically for you! We do not offer the option to retire our premade logos.
Can I trademark my premade logo?
No, the rights remain with us. Because premade logos are resold, we do not transfer the rights to them. If your requirements are for a design that is entirely unique to you, and therefore a design that you’re able to trademark, you may need to consider Custom Logo Design or Basic Business Branding.
To learn a bit more about our custom design services, click here.
How long does the process take?
We try our best to provide proofing the same or next business day! For any orders placed over the weekend, proofing will be provided the Monday we return to work! If you provide your approval quickly, there’s a good chance you might have those files the same day!
How do I get my files?
Once your finalized files have been prepared, we’ll send you a Google Drive download link. You do not need a Drive account to access your download, but you will need to download your files from a desktop computer — not a tablet, or a phone since those devices don’t possess the software to unzip your files. We must use a download link to provide your files to you because they’re so large, they’d crash your email inbox!
We recommend downloading, and then backing up your file set on cloud storage or external storage. While we will maintain your files in our cloud storage, in the event of a catastrophic failure, it is always best to ensure you have files saved as well!
Can I use my logo files for websites, business cards, etc.?
The short answer is yes! But, you may need editing software to resize the logos, as we provide large format files with the logo purchase, not resized files. If you don’t have, or are unfamiliar with, Adobe Photoshop or Illustrator, you may want to consider looking into Canva or PicMonkey. We’re not affiliated with either of these entities, but we hear that the software gets the job done! If you wish to upload your logo to have business cards made, most browser-based uploading allows you to resize the logo accordingly.
Should you need any help designing your branded materials after receiving your premade logo, we do offer a la carte item design!
Did you know that we also offer website design services?
Do you have a preference for printers?
We vouch only for Moo and Vistaprint. We’re also not affiliated with either print lab, but we use both printers for our own materials and can vouch for their quality. Other printers may have difficulty working with our files, as not all printers use the same software, so please check with your printer for their requirements.
What do I receive in each of the packages?
Our package breakdown is as follows:
Custom Logo Only – includes the custom logo only
Basic Branding – includes the custom logo design, two sublogos, color palette, pattern element, and five collateral items
Two revision rounds after the presentation of the initial proofing is allowed for each item! Should you need additional revision rounds, we can quote you for those!
What is a sub logo?
A sub logo is an alternate version of your logo. It’s also called a submark or alternate logo.
What is a collateral item?
A collateral item is branded material that works cohesively with your brand in order for you to market yourself & your business as best as possible! Business cards, social media headers, post cards, and stickers are all examples of collateral materials. We’re happy to design whatever you might need for your brand, but some design intensive materials might require the use of more than one collateral item in your package. You might also see that we refer to “collateral item” and a “branded item” or “branded material.”
How long does branding take?
Our custom logo averages 2-3 weeks, and branding 4-6 weeks. We provide our questionnaire to you quickly after receiving your order so that you can begin describing what you’d like your brand to be. We allot about 1-1.5 weeks for the logo design itself, and a bit of time to refine & perfect. Our process is quite collaborative, so you won’t go for weeks at a time without hearing from us!
Do you rush branding?
We do not! While we understand your excitement, and occasional time crunch, branding is quite serious and can often be the make-or-break detail for your company. Because of this, we cannot offer a rush service for custom design — we want to ensure that we give your brand the attention it deserves.
Do I get the rights to the logo?
Because our custom pieces are designed specifically for you, we’re happy for you to submit them for trademark.
Do you have a recommended printer?
Do you have payment options available?
At this time, we do not offer payment options for our custom logo + basic branding packages.
What platform do you use?
WordPress, primarily. We also work on Shopify but please contact us if you need Shopify website design, as this platform cannot be used with our standard + premium website subscriptions.
Is WordPress easy to use or learn? What about WooCommerce, if I have an online store?
Yes! We provide reference materials at the conclusion of your website launch that teach you how to harness the power of WordPress. If you pay attention to the training materials, you’ll be able to maintain your website, add new products, and blog your heart out!
We find that our clients get the most use out of our YouTube tutorial videos – these videos are short & to the point, enabling you to focus on the specific task you’re working on, such as items 21-23 in the WooCommerce videos, which focus on creating products & coupons.
Will I be able to update my website, or do I have to ask you to do it?
You will be able to update your own website! We include an awesome, easy to use, drag & drop builder so that it makes it easy as pie to update your website, add new pages, and so on.
What’s the difference between non-eCommerce (regular, informational) and eCommerce?
The difference is that eCommerce websites allow you to sell products & services from your website. Non-eCommerce websites do not — they’re simply websites for informational purposes.
Do you offer hosting?
Yes, we offer hosting as a standalone service. Check out our hosting plans here (link).
Can you help me with my website?
Probably – contact us to let us know your needs.
Can you provide images for my website, or write what it should say?
We can source stock images for your custom website, definitely. If they’re not specific enough for your needs, though, we will defer to images that you provide us – since websites are almost as emotional for people as their homes, sometimes there’s simply no way for anyone but the owner to find that perfect touch. Once you’ve got it, though, we can do whatever you need us to do with it! (Aside from potential licensing issues)
It will be helpful for you to understand the difference between content + website graphics, as it relates to what we put on your site, and what you provide to use to put on your site.
Content means all verbiage and some images on your website. The client is responsible for producing this, whether it is their own creation, licensed, or provided by someone else that created it on their behalf. We have house stock images and free stock images that we are happy to provide, but highly recommend that clients provide their own so that it remains true to the business and the owner’s vision.
Website graphics means website header, social buttons, and certain branded graphics — page dividers, headings, and other graphics created with the brand in mind. This does not include highly specialized images, video, or other website content.
Will I have to pay any additional fees every month?
Every website is different, so there’s no way for us to know without discussing it with you – the fees for your website may be normal or vastly different, such as if you require incredibly specific things to happen on your website. Most additional fees are a result of third-party licensing, not from any additional fees from Autumn Lane.
How soon are requests handled?
Most requests can be handled the next business day, depending on how involved they are.
You will have direct contact with your ALP representative & the ability to reach out anytime.
What is the process to submit a request?
Email your contact at ALP & we’ll let you know when it will be in our schedule!
Can I use this package for only on-going graphic design services?
How many revision rounds do I get for design-related items?
As many as you need, just remember that each revision round takes additional time. We’re very good at what we do so we won’t sit on the clock but revision rounds always take time.
What happens if I want to cancel services?
Our Clients are free to cancel at any time!
Can I bank hours?
On occasion, we may see that a task will take more time & if we’re close to the end of a cycle, we’ll let the Client know that we can complete it & take the overage out of the next month’s time but hours do not roll over between cycles.
How is this service billed?
Once per month, with any additional fees being billed the next month up to a certain threshold of $250 if we needed to purchase additional items or services for the Client. Once the $250 threshold is met, we will bill the client for that at that time.
Can I write this off on my taxes?
Absolutely, just as you would for any other contractor or supplier your business uses.