Postpartum and Fertility Doula for York Region, Ontario
Postpartum means ‘after the birth’, of course, and we know a Doula helps the family and the newborn get acquainted with each other. But how does a Fertility Doula help? Obviously that process comes before the pregnancy.
The Fertility Doula shares information and gives dietary, lifestyle and emotional support when couples are trying to conceive. Or she may give advice on preventing pregnancy and put women in touch with health resources. And she can present options of assistance in overcoming infertility. Her object is to help couples have a healthy baby and welcome the newborn into their family.
Doulas are all very individual, as we are in our company — there’s no aspect of what we do that is separate from ourselves. Each of us brings other skill sets or specialties to the table as well. I focus on holistic health, safe and developmentally appropriate feeding, and gentle guidance through fertility, pregnancy, and postpartum.
Growing as a Doula
Since becoming certified as a Postpartum Doula, Keelan has thoroughly enjoyed helping families bond with their newest little ones. Guiding them gently into a nurturing, fulfilling relationship is one of her greatest joys. Wanting to share that happiness with more families led her to become certified as a Fertility Doula.
Currently, Hens and Chicks Doula offers these services in the York Region of Ontario:
- in-home postpartum support
- breast/bottle feeding support
- fertility support
Independent coursework is the foundation for Keelan, and her ongoing education is impressive. Not only is she concerned with the ‘how to’, but also, she knows the ‘why to’ is just as important. Keelan has completed coursework at several accredited universities and healthcare facilities. Contact Hens and Chicks Doula for a more complete list of expertise.
Keelan firmly believes that mothers need to be supported, without judgment or expectation. Her goal is to educate, support and uplift mothers and families to create a happy and welcoming environment for newborns.
Developing the Brand
I decided to rebrand my business because I didn’t feel my original name and logo really embodied who I was and what my business was about. Also, I have expanded my services with some new certifications, so this felt like a good time to put a fresh look on my business.
It took a little while to settle on a new name as so many typical mom and baby names are already taken! I settled on Hens & Chicks (like the plant, not the animals…) because I thought it gave a warm, cute feeling. I also felt like the succulent is a good fit for the whole village support system doulas portray, as the plant stays nicely tucked together no matter how much it reproduces. Also, I knew it would look nice in softer colours.
I approached ALP because they had example logos that displayed the style of succulents I really liked (a soft watercolour style). And I really wanted the logo to be simple, beautiful, and gentle. I chose soft greens and purples and requested the hens and chicks plant be in the logo.
The process was super straightforward and going through the questionnaire really helped me narrow down exactly what I wanted. Once I saw my four potential logos, I knew exactly which one felt right for me. Then it was just deciding on which font was perfect.
I think this new logo will help elevate my business because now I have a professional logo, with a colour palette and set fonts. These can be kept consistent across social media platforms and my website to create a clean, professional look.