SEO for Business, in-house or outsource?

One thing that has been a continual struggle for us has been trying to explain the complexity of search engine optimization (SEO) for a website, or SEO for business. We get asked all the time if we offer ongoing SEO services & at this point in time, the short answer is no, we don’t. I know we’re not supposed to highlight the negative in a situation but the unfortunate reality of why SEO is so misunderstood, I believe, is due in large part to unprofessional claims that unethical companies & individuals make to clients, promising them “page 1 on Google,” whatever that means.

If you’re reading this, think about something.

• Google has the lion’s share of global searches and powers governments and huge companies with its very complex hardware & software.
• If any individual or company is able to manipulate a tech behemoth like Google to their will, do you really think they’d be scrapping it out with the rest of us who are trying to earn an honest (hopefully) living?

The short answer to this is also no.The folks at Alexa have published an excellent article on SEO for business & whether companies should handle their SEO campaign in-house or outsource it & they’ve done an outstanding job of explaining throughout their article that SEO really is a marathon & not a sprint. They also explain that good SEO outsourcing will run a company at least $3,000 US per month.

For those of you who have been considering outsourcing your SEO, please read the article here.

As always, we’re happy to talk shop with anyone that wants to know something but please be very careful if you’re looking to outsource your SEO & do your research. Don’t get taken for a ride! And anyway, at the end of the day effective SEO for business really should be written by the subject matter expert, which is usually the business owner or an expert within a company, not someone selling SEO services promising page one rankings on any search engine.