Should I have a blog? Do I even need a blog?
YES!!!! A resounding YES from everyone on the Autumn Lane team. You should have a blog, you need a blog, and you absolutely should use your blog.
In a nutshell, content is king. Blogs are full of content, if you do it right & the way you’re supposed to. Search engines, like the mighty Google, use content on a website to return accurate search results. If you want to show up in the right places, you’ll have to work at it — and the blog is where it’s at!
This is the long way of saying that you need a blog for SEO purposes. You’ll need to ensure that your blog posts are applicable to the overall topic of your website. For instance, if you’re a clothing boutique in Houston, Texas, you should be writing about clothing, style, fashion, and including your location. If you’re a florist in Maine, you probably don’t want to be writing about a clothing boutique in Texas.
Keep it relevant. And, while keywords and search terms your audience may use to find you are excellent to include in your blog posts, be wary of including too many.
Are you current?
Posting on your blog will also show your audience that you’re active. Blog posts, the majority of the time (and we recommend this) are dated. Therefore, if you blog regularly or semi-regularly, this shows your prospects that you’re still doin’ your thang, and they’ll infer that your business is current. That’s appealing.
Expertise & Trust Building
Additionally, if you blog on the regular, you can establish yourself as the subject matter expert in your field. The more information you can provide to people to demonstrate your wealth of knowledge, the more trust your readers and prospects will have in your brand. Building trust in a brand is no joke – if the trust isn’t there, the sales probably aren’t either.
Ready to take that step and get your blog out there? If you already have a website and need to add a blog, drop us a line! We’d love to see how we can help you! Click the “Let’s chat!” button.
Similarly, if you don’t have a website yet, we have a variety of options in every price range, including premade and fully custom websites. All of our offerings include a blog, since we believe that this is a total must to stay afloat in business. Check out our offerings below by clicking the buttons!