So, you want to blog? Now that you have ideas for a badass blog and a badass plan of execution for your content, you need badass blog branding and a badass website. That’s the third part of this series.
Why, though, do you need a badass brand with a badass website when there are so many free platforms out there? In one word, credibility. In more words, the look & feel of your blog will go a long way in establishing trust, which will solidify a fan base and frequently returning readers. I could talk for days about why it’s important! The point is that your logo and brand will be the first interaction you have with your readers. First impressions count!
What is a brand?
For starters, your brand is more than just a pretty logo. Your brand is your logo, yes…but it’s more than that. It’s how you present yourself & your blog, the tone you carry throughout your posts, and the other elements that go along with your logo, like matching social buttons, coordinating colors, and so on. I could get into far more on what a brand is, but for the purpose of this series, your brand should consist of your blog’s aesthetic, and how you are presenting yourself. Make sense? Great, let’s continue!
What should I do about that?
You should research some of this stuff, for starters. Pinterest is a great repository for brand ideas and inspiration. You’ll begin to form ideas of what you like and what your preferences are. Once you establish that there’s a pattern with your preferences, consider how a brand containing those specific things might be perceived by your future readers. If it feels like a good fit, you’ve done most of the work already! If it doesn’t seem like it meshes well, do some research on what similar blogs have branded as. Don’t copy them, or ask your designer to copy them, but take notes about specific things they’ve done. What makes you want to hang around and read the blog?
Where can I get one of those brands?
Shameless plug, obviously. You had to know this was coming. We have stuff for every budget here at Autumn Lane Paperie. I’d encourage you to set your budget for your brand and website ahead of time, and also consider what you might need so that you’re able to plan it out.
When I say we have something for every budget, I mean it — we have premade logos that start at $25, and fully custom websites for less than $100 a month, or complete packages for $4255. My personal recommendation? I’d recommend our Ultimate Boutique Branding package, paired with our total website solution. It’s the perfect combo of solid, research-based branding with a beautiful custom website…with manageable payments!
Oh right, a website.
WordPress is badass. Learn it, use it, love it. I suggest a self-hosted WordPress website, and I would also recommend forgoing the free blogging platforms. Super convenient, and such a great idea, but if your aim is to blog, gain a following, and make this into something full time, you’ll establish more credibility by spending a bit — get your own domain, get hosting. Don’t get stuck with a www.awesomeblogidea.ickyblogplatform.com web address. Isn’t www.awesomeblogidea.com a much more visually pleasing web address?
There are many free themes, or low cost themes, that are out there so that you can have a great looking blog with some customization options. If you want fully custom, though, drop us a line. A custom website can go a long way for a business. The same holds true for a blog. Always with that credibility. You wouldn’t wear pajamas to a job interview, right? Why would you NOT put your best foot forward with this new venture, too, by having something that looks amazeballs?
How do I set my budget?
I would recommend setting your budget based on how involved you intend for your blogging to become. If this is more of a passive hobby, you might want to consider a smaller budget. If you plan to blog full time, monetize, and make a real go at it, spending a bit more at the outset would be advisable. Why? It goes back to that word: credibility. If you have grand plans, the more credibility you can gain, the better. The sooner you can create trust in your brand, the better chances of success.
So, now you have a badass idea for a blog, right? You should also have a badass plan for what you want your blog to be all about. Hopefully, after this post, you’re going to start forming ideas for a badass brand. I’ll be going over the fourth part of this series soon — a second plan.