Branding is complex. Let’s get that out of the way. There are so many things to consider. We ensure that every custom design we turn over meets design principles, works psychologically for your business + intended audience, and we also do our best to include most of your preferences. Undoubtedly, the branding process can be stressful for our clients because we bring to your attention all of the things you must consider and all of the information we need you to provide. Here are three mistakes to avoid in your branding journey with your designer!
Not being specific enough.
We know you’ve hired us because we’re the professionals, but we still need a lot of input from you. Telling us that we’re the experts and you’d be happy with anything we provide is basically a recipe for disaster. It doesn’t give us a frame of reference for your logo ideas or brand aesthetic. It usually leads to dissatisfaction when you give us design freedom. Giving us specific information doesn’t necessarily box us in and hinder creativity. It’s actually quite helpful to know that you’d prefer pink florals to orange florals, or that you don’t want to have a serif font in your logo. Specific details enable us to craft your brand in such a way that it meets more of your expectations.
Rushing the process.
We do not rush branding. Let me repeat! WE DO NOT RUSH BRANDING. We know you’re eager to have a brand in place, but rushing the creation process will always lead to some form of unhappiness…either on our part, yours, or both. Ideas & concepts take time to develop, logos take time to design. Personally, I like to design logos, and then let them simmer for a bit. This is built in to our time frame that we provide people, so that I can make adjustments and really stew on what works & what doesn’t. The attention to detail & care your brand receives if we’re not rushed will make for a much better, solid brand. Your deadline is not our emergency. If you’re in dire need of a logo, we have a ton of premade ones available!
Branding for yourself & not your prospective client.
This is a mistake that many people often make in the branding process. We have many a client come to us and let us know that they love arrows, feathers, and flowers, and that their favorite color is blue. It usually doesn’t fit with their business venture or the type of client they’re trying to reach. When you think about what your brand ought to be, you should consider what would be appealing to the person that you want to reach. Consider location, gender, income level, and more when you think about what might be appealing to your target audience. When all else fails, ask someone that matches your target audience. While we definitely want for you to love your logo and feel connected to it, it’s far more important for your target audience to connect with your logo, since they’re the ones buying your products!