You need a second plan! This plan is about execution, and making your blog into a real life thing!
Since you’ve started gathering up ideas and putting together a plan, now would be an excellent time to actually start *writing* posts for your blog. With the exception of a lifestyle or journal type blog that you might update with your daily life, writing and planning your posts is the way to go. Why? It ensures that you always have content scheduled. If you have it on your schedule, you’re more likely to complete it.
There are a few things that you need to consider and make a decision about for your blog.
You should decide how often you’re going to post, and stick with it. Ideally, a post every single day would be fantastic, but it’s more than likely not feasible if you’re like me — I have a business to run, logos to design, and a family that I like to spend time with. I’ve decided that I’ll be posting to my blog 1-2 times a week. Occasionally, there might be a little more, but at a minimum, I need to post 1-2 times a week. This is something that I can juggle and put into my schedule.
After doing a bit of reading and figuring out what would work for me, I decided that I needed to have three months of posts and/or ideas in my queue, ready to go. This frees up the potential stress of wondering what to post and when to post it. It also means that I have time to put together solid thoughts, not something that is rushed or less than stellar.
Post Type – Relevancy
If you’re planning on blogging about multiple topics like I am, you should consider the type of post you’re publishing, in addition to the schedule. Because my blog is business and design-based, I know I should be posting legitimate content at least once in my 1-2 times a week for posting. By legitimate content, I mean relevant content. It wouldn’t make sense for the bulk of my posting to be about recipes I love. If that’s the bulk of what I was posting, I should probably consider being a food blogger, not a businessmom blogger!
Sharing Plan of Attack
How do you plan to share your posts with the rest of the world? Do you have social media accounts tied to your blog? Are you considering sharing your posts on all of these? How often? Is your sharing plan of attack something you can keep up with?
I plan to share on a few platforms: Facebook, Instagram, Pinterest, and Twitter. I’m currently using CoSchedule to help with scheduling my social media posts and my blog posts. A busy gal like me needs a helping hand! There are a lot of services out there that may work for exactly what you need. Similarly, you can always do it the “old fashioned” way — hop on social media and post when you’re ready to post! I’m about five months in to my CoSchedule subscription, and I have to tell you — it’s pretty amazing. I’ll be reviewing CoSchedule on my blog soon if you want a full rundown on what it’s been like. If you’re pretty sure (like I was) that CoSchedule is the thing for you, you’re welcome to use my referral link here — get your CoSchedule now!
Ok, maybe “wait” isn’t exactly what you should do — keep at it, blogger! Don’t be discouraged that the masses aren’t flocking to your blog, sharing posts, and making you the next hot thing. As with many things, it takes time. Keep writing diligently, stay active on social media, and start thinking about what’s next for you. I’ll be with you every step of the way. Stay tuned for the next So, You Want to Blog? post, and I’ll fill you in on what I did after I established a second plan.