It’s been said that every cloud has a silver lining, you have to crack the oyster to find the pearl, there’s beauty in ashes. Cliches of course, every one. But Angie Sinclair’s new venture — Shell 2 Shine, in Winnipeg, Manitoba, Canada — is anything but passe. Angie is driven by personal experience to help other women overcome the anguish of divorce.
Being through divorce myself and having little to no support, I feel there is a missing service for women. Bringing a compassion and understanding to women that feel isolated and broken is my passion – to help them realize the pain, not sweep it away, then apply a holistic way to move through and above the pain to “shine” as they were designed. That is where the “Shell 2 Shine” was created – taking broken women from the “shell” of a person they became and lifting/empowering them to “shine”! Exciting right?!
Shell 2 Shine’s mission: to facilitate wellness and healing from the inside
Angie’s full time job is in Accounting and Collections. In her not-so-spare time, she became a DoTerra Wellness Advocate. Angie’s holistic side led her to study Reiki as well, and she now offers Reiki sessions to clients in Winnipeg. Now, she’s launching Shell 2 Shine to pull everything together. Busy lady!
Along with this, she facilitates monthly forums for women in the throes of divorce. Those who are contemplating divorce, currently going through divorce or who have experienced the trauma and effects of divorce but are still not fully healed. In Winnipeg, experience the soothing power of Reiki in your own home, at Angie’s home or in a local Spa where she’s contracted services.
Outside the Winnipeg area, Shell 2 Shine offers Lifestyle Wellness Consulting and also Divorce Recovery Consulting via web calls and online support. The consultations are customized to each client. Angie’s opinion is that everyone’s situation is unique, and her approach is tailored with that in mind.
The Branding process as part of divorce recovery: Bringing clarity
Angie’s Shell 2 Shine branding came from a deep self-reflection. First came her Instagram page. Then it was time to move ahead. She admits she actually fought it for weeks – in reality, she had been fighting it for years. It was way out of her comfort zone to have to finalize her own demons from divorce and loss. When she embraced that her purpose was and is to help others through their pain and help to heal them, she was greatly relieved!
When Angie contacted us, the design team went to work for her. Angie was impressed that the physical branding went so smoothly. Using her written communications and ideas, the Autumn Lane team created a design that Angie found nearly perfect. With a few changes, her new logo and branding now fits her passion exactly.
Each of us has a personal gift. Angie’s new, professionally designed graphics will enhance her abilities and launch her dream to the world. In perspective, the branding is much like her business name of “Shell 2 Shine”. We took the shell idea and escalated it to “SHINE”, and according to Angie, we captured the concept perfectly. See what you think!
Overcoming the Obstacles to Success
Angie’s biggest obstacle has been doubt of her own talent and skill. But her image consultant + brand mentor – Shana Robinson from ReBrand You — has kept her on track, facing her fears, encouraging her, and pushing her just enough outside of her comfort zone.
Another obstacle has been time. With working full time, adding a business venture can seem a wee bit daunting and overwhelming. Angie’s calendar has been the key to keeping the overwhelm to a minimum. It still happens – but she’s more aware and now uses it as her cue to get back to time management skills.
The greatest success
Angie tends to look at opportunities as blessings and see positive in (almost) everything. She believes in things happening for a reason and for everything that happens, there is a purpose. So far in her Shell 2 Shine career, the greatest success would be considered landing a space in a local Winnipeg spa. People view success in different ways. Angie is thankful for the ability to learn and be flexible.