It is all around you. Color is everywhere. It can impact your mood, make a statement, draw you near or turn you away. As the autumn leaves change from deep green to vibrant orange & crimson, they remind us of their abilities, evoke emotion and tell a story…all through color! Your logo design should do the same.
Creating an Identity Through Color
We associate almost everything in our lives with color. It is the first thing we notice about clothing, food, vehicles, products, accessories, brands, real estate etc: making it a leading force in our daily decision making. Your logo design is the identity of your business and should represent it accurately by assisting your target audience with understanding your brands personality. You want it to be appealing and stand out from your competitors.
Branding a business and designing a logo can feel overwhelming, although investing a little time and thought into the following five questions will assist in color selection. Remember you are creating a first impression. Make it memorable but remain honest and true to your business. Your target audience is aware of whether or not a brand and logo color truly connect.
- How do you want your business, product and/or service remembered?
- What words represent your brands personality?
- What colors represent these words?
- What colors capture the emotion and tone of your products/services?
- What colors do your competitors use in their logo design?
Color Representations In Branding
|Red||A powerful color of excitement, passion and danger.|
|Orange||A color of balance, warmth, enthusiasm and creativity.|
|Yellow||An optimistic color of happiness and youthful energy.|
|Green||A versatile color of nature, luck, finances and sustainability.|
|Blue||The power player of reliability, security and trust.|
|Purple||A more feminine color of mystery, glamour and spirituality.|
|Pink||The ultimate color of femininity, romance and sentiment.|
|Brown||An organic and natural color that represents honesty.|
|Black||A modern color of sophistication and formality.|
|White||A color of purity and innocence. Often used as a secondary accent.|
|Gray||A grounded color of maturity and seriousness.|
Building Brand Recognition With Consistency
Color is only one component of the story you are telling but it is an essential element that registers with customers. Consistency can be detrimental to your brand’s success. Your logo design should remain visually appealing without color fluctuations across all mediums. Whether they are on your landing page or holding your business card it should all be the same. Incorporating the chosen colors into your site pages, products, packaging, and marketing campaigns will create a visual pattern while building brand recognition. Leaving a lasting impression with potential and repeat customers.
Just as the leaves are speaking to us through their magnificent show of vibrancy what is your brand saying?