Any business or person that is looking to become established, well-known, & remembered will need a logo. There are so many options as it relates to logo design that it can get overwhelming. How do you design a good business logo?
Do you design your own logo? Where will you look? Etsy for a logo designer, or Google search? Do you turn to your friends for info on hiring someone? Should you look at premade logo designs, custom logo designs, or branding packages? Overwhelming, no?
At the core, a logo for your business or your venture will speak volumes to your prospective clients. Here are a few things to consider as it relates to your logo, whether you’re becoming a DIY designer, or looking into hiring someone:
At a glance, can you read the text, or easily discern any marking? In cases where legibility might be called into question, will this illegibility be identified as a stylistic choice for the brand, making it more unique or appealing to the prospective client?
Your logo should be appealing; this seems like a no-brainer, but appeal is quite complex. I say it a million times over — as your designers, we want you to love your logo, but we also walk a fine line providing you a sound design that will also resonate with the people viewing the logo. While you may LOVE paisley, for example, it may not be an appropriate choice and may not appeal to your target market. Your target audience — the people you’re trying to reach & convince to buy your product or service — will ultimately be the folks that your logo should appeal to. If your logo doesn’t appeal to them, you won’t be able to establish trust & credibility.
The perfect logo will be reflective of your brand’s personality. It might also have a little bit of your own personality in there, as well. Color, font choice, overall layout, and artwork type all have infinite combinations to inject personality into your logo. Designers & those hiring designers should be cognizant of a brand’s personality and what their logo should say about the company. It’s more than a business name displayed nicely — it’s this little beautiful design jam-packed with information about a company.
Your designer, provided that they are well-versed in the design & business ownership industries, should be able to lead you down the right path. My bonus tip? Allow them to do so. Figure out what your must-haves are, and the things you may be willing to compromise on, or let go. Working with a client that has only a list of must-haves for their logo is a tall order, especially when the designer knows that some of those must-haves aren’t the best choice for a successful, long-lasting logo design.
Remember appeal? While your designer wants you to *love* your logo, your designer knows that your target market should *love* your logo even more…after all, your target market will be the ones hiring you or purchasing from you.
If you’d like to chat about your possible logo design, we’re always available and would love to hear from you! Feel free to contact us about your project, or if you’d like a little direction from professionals!