The Sweetest Thing!
Do you crave cake? Have a fancy for French macarons? Pine for pâtisserie? If you’re in the area of Hillsborough, NJ, are you ever in luck! Simply Sweets by Lauren is heaven in a baking pan.
Lauren Warmke creates custom cakes and French macarons entirely from scratch, which makes her unique.
It seems silly but I bake everything from Scratch, no boxes here ever. I tell clients this and they always say, “Well, doesn’t everyone?” The answer is no! Most bakers use a mix to cut corners, and focus on the decoration. Because I bake from scratch, I know that my Cakes and Treats taste as good as they look!!!
Baking the Dream
In Lauren’s ‘previous life’, and before children, she worked as a massage therapist. It was a ‘cool’ job to have, but she didn’t feel that excited about it. Then, her first daughter was born, and another little girl came along a few years later. Lauren began baking cakes and treats for their birthdays. She loved to do it, and was certain she could turn her passion into a business.
Now Lauren is full-time into Simply Sweets, and excited about being able to spend much more time with her girls. Plus, she’s getting set to open the doors to her NEW cake studio in about a month! Look for Simply Sweets by Lauren in the Triangle Shopping Center on Route 206 in Hillsborough, NJ. You will love getting a behind the scenes peek on Lauren’s Facebook page!
Decorating with the Brand
I already had a Logo that I love, but I knew it didn’t speak to my ideal Client. And I knew the direction I wanted to go. With the help of the ladies at Autumn Lane, I was able to narrow down all the details. I know my new logo will help steer my business in the direction I see it going.
This year I am excited to be able to expand, with private classes and retail that fits into my schedule. After all, that’s why I started this business in the first place – to spend more time with my daughters.
To be a Caker, learn from a Caker
Transitioning from employee to business owner can be a lonely journey. There’s so much to take in, all at once, and then you have figure out how to keep track of it. But think about how Lauren deals with confusion.
The biggest obstacle for any business, I think, is finding your value and what you have to offer that sets you apart. I was able to find an amazing business mentor that also happens to be a caker. She has helped me learn how to convey the value of what I do.
Define YOUR success, not by comparing yourself to someone else, but by how far you’ve come. That way, every day is a success. Lauren’s greatest success is how proud her girls are of her. What would qualify as succeeding, to you? Frankly, we think her succulent cupcakes would make the cut! Look for them on Instagram.
Buttercream Boss Babe
It’s easy to get carried away with your passion and start a business. The hard part is sustaining a profitable business that can pay you what you are worth and grow at the same time! My advice to anyone starting a business is don’t be afraid of the numbers, as creatives we avoid the books, accounting and processes. Unfortunately, this is where business can fail, so do the work and become a BOSS at running your business. It’s not all Buttercream and Flowers all the time!!