Watercolor is a superb medium for artwork – we love it here at ALP! The colors flow together and, when properly layered, show great depth in the artwork. The amount of time & work involved in creating quality artwork for watercolor logos with is near & dear to us & we love to give it center stage in our premade logos as well as our custom logo designs.
How can watercolor help a brand, specifically a watercolor logo?
Watercolor logos are perfect for showing femininity
One of the things ALP is known most for is catering to small business boss babes. Most of our logos are unquestionably feminine and are perfect for woman-owned businesses.
The soft look of watercolors often make the artwork more appealing to women. This is because the colors are muted and don’t look too harsh to people in artwork!
A Watercolor Logo can elevate a brand, as with fashion or beauty brands
Because watercolor conveys a feeling of femininity, it’s often used for fashion and beauty brands. The versatility of watercolor’s effects on artwork means that it’s effective for such brands who want to translate the feeling and emotion of their brand, instead of only the name of their brand. This helps clients connect with the company more!
Watercolor Logos aren't exclusively feminine & can be used in gender-neutral brands.
The fact that watercolor is essentially feminine in branding terms doesn’t mean it can’t be used for masculine or gender-neutral brands, either. Watercolor is genuinely versatile and colors can be layered to make darker, more abrupt designs, rather than the more common soft & feminine designs.
This is, in fact, useful for business owners who love the watercolor medium, but want to appeal to everyone, rather than only women!
Watercolor's texture and colors lend a more organic look to brands
Watercolors have a soft & natural look to them. The texture isn’t primarily smooth, instead having a dynamic, occasionally rough, texture. This makes artwork of leaves, water, fruits, etc. look much more life-like!
The feeling the artwork imparts draws people in and makes them more interested in the watercolor logos than a typical flat design logo and, subsequently, the brand that features the artwork.
Watercolor's natural appearance makes it perfect for nature brands
The texture isn’t only useful for items like plants and water. It’s also great for live creatures! The flow of the colors can give the feeling of movement and help give the illusion of life.
This gives the artwork used in watercolor logos a more natural feeling than the glossy, or pixel-perfect design of other mediums or graphic design! Keep in mind, though, that it may not translate well if you’re making signage, so be sure to listen to your designer.
That floral brand you've always loved? That was probably watercolor!
We can’t forget the floral designs used in our watercolor logos. The texture of the watercolors are perfect for flowers. The soft, layered colors easily mimic flower petals, creating beautiful floral artwork.
Watercolor flowers can either be highly detailed, impressionist, or minimalist. It works great either way to show the floral design because of the depth of the medium!
Not all designs need to be refined and precise, they can be abstract as well!
That’s right, abstract works well with watercolor logos. Maybe your brand doesn’t need highly detailed & very defined artwork, but you still want to have that extra touch of depth in your brand. A quick swipe of watercolor, or a small shape works perfectly for this.
This detail can make your brand so much more interesting to look at for your audience & give it that extra something!
Combining Watercolor with geometric graphics creates interesting contrast for visual interest
Maybe you want abstract or defined artwork, but you also want an extra bit of oomph. Shapes are great for this! Some geometric shapes used in conjunction with the watercolor art work makes it so much more interesting to look at and adds much more depth and personality to the artwork.
This visual interest is great in artwork. The mixture of the defined, clean artwork along with the more abstract, textured artwork is a magnificent pairing!